Senior Product Marketing Manager- HaloAI

Smartbear Software

Somerville, MA

Full Time

Senior

4 days ago

Job Description

About the Role

SmartBear is seeking a Senior Product Marketing Manager for the HaloAI team at their headquarters in Somerville, MA. HaloAI is a strategic initiative to integrate AI capabilities across SmartBear's software quality platform, empowering development teams to build, test, and monitor applications more efficiently. The role involves crafting customer narratives, developing educational content, leading feature launches, establishing market positioning, driving customer adoption, and shaping the future of AI-powered software development tools. The position offers the opportunity to work at the intersection of cutting-edge AI technology and practical software development challenges impacting millions of developers worldwide.

Key Responsibilities

Work cross-functionally to create compelling launch moments for HaloAI features and capabilities
Define feature positioning and messaging that resonates with developers, QA engineers, and technical decision-makers
Partner with sales and enablement teams to develop effective messaging and tools for field teams
Create clear, technical marketing content that speaks to both practitioners and executive buyers
Define and track key business metrics that demonstrate HaloAI's impact on customer outcomes
Build and deliver a pipeline of compelling customer success stories and use cases
Work effectively across SmartBear with engineering, marketing, sales, customer success, and developer relations teams
Collaborate with digital marketing to optimize HaloAI's online presence and customer journey

Requirements

7+ years of professional marketing experience, preferably in B2B technology
Understanding of AI/ML technologies and their practical applications in business contexts, with demonstrated ability to communicate AI concepts to technical and non-technical audiences
Experience using data and analytics to measure and optimize marketing performance
Proven track record of building and executing cross-functional marketing programs from concept to launch
Strong written and verbal communication skills with ability to translate technical concepts for various audiences

Nice to Have

Experience marketing developer tools, DevOps platforms, or AI/ML services
Background in software development, testing, or related technical fields
Demonstrated ability to present to and influence stakeholders at all organizational levels
Track record of successful product launches in competitive technology markets
Technical aptitude with ability to understand and communicate complex software concepts
Strategic thinking combined with hands-on execution capabilities

Qualifications

No specific formal educational qualifications specified in the description

Benefits & Perks

Opportunities for career growth at every level
Investment in team success, collaboration, and fun
Encouragement to take birthdays off
Holistic approach to employee well-being through People and Culture initiatives
Celebration of diversity and inclusion
Recognition through industry awards and a commitment to social responsibility

Working at Smartbear Software

SmartBear values holistic employee well-being, diversity, and inclusion. They foster a collaborative and celebratory work environment, emphasizing growth, success, and a commitment to making the technology-driven world a better place. The company is guided by a People and Culture organization that considers the whole person and promotes a workplace reflecting a diversity of thought and experience, aligned with their core values of being smart, open, driven, accountable, and curious.

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