Senior Product Marketing Manager, Instruments and Accessories

Danaher

Austin, TX

Full Time

Senior

150k-165k

11 days ago

Job Description

About the Role

The Senior Product Marketing Manager is responsible for leading commercial marketing efforts for Radiometer's portfolio of blood gas analyzers and sampling accessories. This role is critical to driving product adoption, generating new leads, and enabling sales teams with tools that accelerate opportunity conversion across North America. The position reports to the Director, Marketing, is part of the Radiometer North America Marketing Team, and is fully remote. Radiometer is a global leader in acute care diagnostics, committed to improving healthcare through innovative solutions and a culture of belonging that values individual viewpoints and continuous improvement.

Key Responsibilities

Develop and execute marketing strategies to increase the adoption of instruments and sampling accessories.
Design sales tools and messaging frameworks that support positioning and objection handling.
Create digital content and nurture campaigns to support leads throughout the sales funnel.

Requirements

Bachelor's degree in Biology, Chemistry, Engineering, or a related scientific field; MBA is a plus.
5+ years of experience in the healthcare industry.
Strong knowledge of clinical workflows in ICU, ED, or laboratory environments.
Proven experience selling or marketing capital equipment and accessories to hospitals, including knowledge of procurement and sales processes.
Experience in using digital marketing tools (e.g., HubSpot, Marketo) to generate and nurture leads and executing Account-Based Marketing campaigns across key hospital accounts.
Ability to travel up to 40%.

Nice to Have

5+ years of experience in diagnostics or hospital-based settings.

Qualifications

Educational background in scientific fields such as Biology, Chemistry, or Engineering.
Experience with digital marketing tools and healthcare sales processes.

Benefits & Perks

Competitive salary range of $150,000 to $165,000 plus bonus/incentive pay.
Comprehensive benefits including paid time off, medical/dental/vision insurance, and 401(k).
Flexible, remote working arrangements.

Working at Danaher

Radiometer, a Danaher operating company, offers a culture of belonging, continuous improvement, and innovation aimed at making a tangible impact in healthcare. The company values flexible work arrangements and strives to create a sustainable, enriching work environment for its employees.

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