Senior Product Marketing Manager, Kcentra. Job in King of Prussia Gr8Jobs

CSL

Kng Of Prussa, PA

Full Time

Senior

15 days ago

Job Description

About the Role

The Senior Product Manager will support development of strategy and will execute tactics directed at health care professionals (HCP) in the hospital setting for promotion of KCENTRA in the US. This individual will drive brand growth and increase brand equity by leading insight-driven marketing recommendations and execution focused on HCP education, adoption and advocacy for KCENTRA. This role involves managing and executing multiple initiatives, requiring strategic thinking, leadership, collaboration, innovative ideas, data analytics, and problem-solving skills. The position also includes supporting annual brand planning and agency management.

Key Responsibilities

Lead HCP strategy and execution to ensure that brand/business objectives are met
Guide strategic decisions and ensure flawless execution of promotional programs for HCPs
Orchestrate content development aligning with insights and overall accountability for creative assets, from brief to launch, including collaboration with field team for feedback and input
Design and execute innovative HCP promotional initiatives and tactics in alignment with brand strategic imperatives
Develop and advance the brand's approach for building HCP brand advocacy and partnering with HCPs in support of peer-based promotion
Develop promotional messages, messages and salesforce tools for HCPs, which may include visual aids, emails, speaker programs and congress materials
Advance and lead the HCP scientific education plan, working closely with key stakeholders to ensure compliant delivery of scientific information
Work with Insights and Analytics teams to drive insights-backed recommendations and initiatives
Manage the budget and closely monitor brand performance, ensuring cost-effective delivery of all programs
Manage the internal legal, regulatory and medical review and approval of new messages and materials to enable responsible and compliant HCP communications
Build effective working relationships with key internal and external customers
Support annual brand planning and agency management

Requirements

Bachelor's degree in life sciences or healthcare discipline; MBA preferred
Minimum 7 years relevant healthcare experience with 5+ years in commercial marketing within the pharmaceutical, biotech, or medical device industry
Preferred experience marketing to HCPs within the hospital setting
Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
Experience developing and executing a wide range of successful online and offline tactics, including digital, print, and video
Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires
Experience building meaningful experiences with HCPs by understanding their needs and desires
Experience building productive partnerships and collaborating effectively in a matrix organization

Nice to Have

Experience marketing to HCPs within the hospital setting

Qualifications

Bachelor's degree in life sciences or healthcare discipline
MBA (preferred)

Benefits & Perks

CSL employees that work at least 30 hours per week are eligible for benefits effective day 1
Resources and benefits from health care to financial protection
Support for starting a family, emergency backup care, summer camp, mental health resources, financial planning, and charitable giving

Working at CSL

CSL Behring is committed to inclusion and belonging, fostering a culture of curiosity and empathy. They celebrate differences, aim to better understand and connect with patients and stakeholders, and strive to sustain a diverse workforce that drives innovation and future growth.

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