Senior Product Marketing Manager - Marketing Solut

About the Role

Key Responsibilities

• Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis on sales engagement tools and strategy development.
• Create tailored content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinars, thought leadership, events, press releases, and partner marketing tactics.
• Share expertise and best practices for marketing communications, plans, promotional materials, and strategies to meet product revenue objectives.
• Advocate for voice of the customer and seek in-market testimonials to inform strategic decisions.

Requirements

• Expert understanding of the advertising and marketing ecosystem.
• Familiarity with different types of consumer data for use in marketing and advertising.
• Experience working with identity data and use cases specific to marketing and advertising, including privacy, data collaboration, and clean rooms.
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches.
• Demonstrated history of leading innovative positioning and enablement initiatives to drive revenue growth.
• Strong communication and public speaking skills across all organizational levels.
• Six or more years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, or Marketing Analytics.
• Experience working with big brands and establishing go-to-market strategies in the AdTech/MarTech industry is a plus.
• Understanding of marketing identity resolution, audience targeting, media strategy, data management, onboarding, remarketing, and data science is an advantage.
• Ability to work cross-functionally in a complex matrix organization and manage roles indirectly.
• Self-motivated, organized, and able to work in a fast-paced environment with minimal supervision.
• Strong project management skills, attention to detail, and bias towards execution.
• Excellent content writing and presentation skills.
• A four-year accredited college degree is required; MBA preferred.

Nice to Have

• Experience working with big brands in the AdTech/MarTech industry.

Qualifications

• Four-year accredited college degree required.
• MBA preferred.