Senior Product Marketing Manager - Marketing Solutions-Identity

About the Role

Key Responsibilities

• Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion's Identity Solutions product suite.
• Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue.
• Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market strategy across all vertical markets in the US.
• Partner with US vertical leadership to evaluate and prioritize vertical segments for focused marketing efforts, and develop value propositions and product messaging for verticalized go-to-market activities.
• Build market awareness of solutions through industry events and speaking engagements.
• Perform market research and competitive analysis for product positioning and to drive sales enablement.
• Diagnose client and prospect needs, translate into questions and use cases, and craft stories and positioning to address marketing opportunities.
• Collaborate with marketing functions (Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report results against KPIs.

Requirements

• Expert understanding of the advertising and marketing ecosystem.
• Familiarity with different types of consumer data for marketing and advertising use cases.
• Experience working with identity data, privacy, data collaboration, and clean rooms.
• Proven success in developing and executing go-to-market programs for impactful product launches.
• Strong storytelling and communication skills, including public speaking.
• Ability to analyze market trends, competitive approaches, and use cases to communicate value propositions.
• Experience working with big brands and establishing go-to-market strategies in AdTech/MarTech industries is a plus.
• Self-motivated with strong project management skills, attention to detail, and ability to work in fast-paced environments.
• Bachelor’s degree from an accredited college; MBA preferred.

Nice to Have

• Experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics in a professional services, consulting, or agency setting.
• Knowledge of marketing identity resolution, audience targeting, media strategy, data management, onboarding, remarketing, and data science.
• Experience working cross-functionally in complex matrix organizations.

Qualifications

• Four-year accredited college degree required.
• MBA preferred.

Benefits & Perks

• Flexible benefits including flexible time off, paid holidays, health benefits (medical, dental, vision), mental health support, disability benefits, paid parental leave, adoption assistance, fertility coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) with employer match, and access to Employee Resource Groups.