Senior Product Marketing Manager - Marketing Solutions-Identity

About the Role

Key Responsibilities

• Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion's Identity Solutions product suite.
• Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue.
• Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market strategy across all vertical markets in the US.
• Partner with US vertical leadership to evaluate and prioritize vertical segments for focused marketing efforts, and develop value propositions and product messaging for verticalized GTM activities.
• Build market awareness of solutions through industry events and speaking engagements.
• Perform market research and competitive analysis to inform product positioning and sales enablement.
• Diagnose client and prospect needs, translate into questions and use cases, and craft stories and positioning to address critical marketing opportunities.
• Collaborate with marketing functions (Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report on KPIs.

Requirements

• Expert understanding of the advertising and marketing ecosystem.
• Familiarity with consumer data types used in marketing and advertising, including identity data, privacy, data collaboration, and clean rooms.
• Experience developing and executing successful go-to-market programs for impactful product launches.
• Strong storytelling and communication skills, with ability to simplify complex subjects.
• Experience in leading positioning and enablement initiatives to drive revenue growth.
• Ability to track emerging trends, competitive approaches, and use cases to communicate relevant value propositions.
• Minimum of 6+ years in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, or related functions.
• Experience working with big brands and establishing GTM strategies in AdTech/MarTech industry is a plus.
• Educational background includes a four-year college degree; MBA preferred.
• Strong project management skills, attention to detail, and ability to work in fast-paced environments.

Nice to Have

• Experience working cross-functionally in complex matrix organizations.
• Familiarity with marketing identity resolution, audience targeting, media strategy, data management, onboarding, remarketing, and data science.
• Exceptional content writing and presentation skills.

Qualifications

• Four-year accredited college degree required.
• MBA preferred.

Benefits & Perks

• Flexible benefits including flexible time off, paid holidays, health benefits (medical, dental, vision), and health spending accounts.
• Mental health support, disability benefits, paid parental leave, adoption assistance, fertility coverage.
• Legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching.
• Employee stock purchase plan, 401(k) with employer match, access to Employee Resource Groups.