Senior Product Marketing Manager - Marketing Solutions-Identity

About the Role

Key Responsibilities

• Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion's Identity Solutions product suite.
• Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue.
• Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market strategy across all vertical markets in the US.
• Evaluate and prioritize vertical segments for focused marketing efforts, and develop value propositions and product messaging for verticalized go-to-market activities.
• Build market awareness of solutions through industry events and speaking engagements.
• Perform market research and competitive analysis to inform product positioning and sales enablement.
• Diagnose client and prospect needs, translate into questions and use cases, and craft stories and positioning to address marketing opportunities.
• Collaborate with marketing functions (Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report results against KPIs.

Requirements

• Expert understanding of the advertising and marketing ecosystem.
• Familiarity with different types of consumer data for marketing and advertising use cases.
• Experience working with identity data, privacy, data collaboration, and clean rooms.
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches.
• History of leading innovative positioning and enablement initiatives to drive revenue growth.
• Strong communication and public speaking skills across all organizational levels.
• 6+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, or related functions.
• Experience working with big brands and establishing go-to-market strategies in the AdTech/MarTech industry is a plus.
• Ability to work in a fast-paced environment with minimal supervision and adjust to changing priorities.
• Strong project management skills, attention to detail, and bias towards execution.
• Educational background: Four-year accredited college degree required; MBA preferred.

Nice to Have

• Experience working with big brands and establishing go-to-market strategies for the AdTech/MarTech industry.
• Familiarity with marketing identity resolution, audience targeting, media strategy, data management, onboarding, remarketing, and data science.

Qualifications

• Four-year accredited college degree required.
• MBA preferred.

Benefits & Perks

• Flexible benefits including flexible time off, paid time off, up to 12 paid holidays per year.
• Health benefits (medical, dental, vision), health spending accounts, mental health support.
• Disability benefits, paid parental leave, adoption assistance, fertility coverage.
• Legal benefits, long-term care insurance, commuter benefits, tuition reimbursement.
• Charity gift matching, employee stock purchase plan, 401(k) with employer match.
• Access to Employee Resource Groups.