Senior Product Marketing Manager, Power Platform
Microsoft
Job Description
About the Role
If you want to shape the future of AI (Artificial Intelligence) powered business transformation, now is your chance to join the Power Platform product marketing team. Microsoft Power Platform enables makers, developers, and organizations to build low-code solutions including intelligent applications, workflow automation, and modern websites with agility and AI. This is your opportunity to work on a category-defining product with incredible momentum, used by 97% of the Fortune 500 and recognized by top analysts as a leader in Low-Code Application Platforms, Robotic Process Automation, Process Mining, and Business Intelligence Platforms. We are searching for a Senior Product Marketing Manager, Power Platform to join the team. We are seeking a data-driven, strategic marketing leader to accelerate business performance across Microsoft's Power Platform portfolio, including Power Apps, Power Automate, and Power Pages. This role will focus on identifying growth levers, improving business health, and driving adoption and monetization strategies across customer segments. An understanding of licensing, SKU (Stock Keeping Unit) strategy, and customer messaging is essential for this role.
Key Responsibilities
- Define and track growth KPIs—new acquisition, pipeline velocity, retention, and usage health.
- Monitor performance against revenue goals.
- Partner with finance, product marketing, and sales to reconcile top-line performance with forecast assumptions and identify growth gaps.
- Design, monitor, and continuously optimize GTM programs that drive new acquisition, accelerate deal velocity, and support customer retention.
- Build programs with clear ROI and to reduce friction across the buyer journey.
- Work hand-in-hand with Business Planning teams to shape and evolve packaging, licensing, and SKU strategy to remove friction in the buying process.
- Partner with product and field teams to simplify choices and improve customer decision-making.
- Create clear, compelling customer messaging that guides customers through complex buying decisions.
- Conduct customer and market research to inform product development and marketing strategy; understand blockers to adoption and craft go-to-market strategies to address them.
- Work closely with product management, engineering, demand generation, digital, and analytics to deliver cohesive growth initiatives.
Requirements
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business.
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business.
- 3+ years of experience working in a Product Marketing Manager capacity.
- 3+ years of experience building and managing significant partnerships with engineering and technical stakeholders.
- Experience with low-code platforms, particularly agent and application development, workflow automation, and data-driven portals.
Nice to Have
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business.
- Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business.
Qualifications
- Equivalent experience may be considered.
Benefits & Perks
- Industry leading healthcare
- Educational resources
- Discounts on products and services
- Savings and investments
- Maternity and paternity leave
- Generous time away
- Giving programs
- Opportunities to network and connect
Working at Microsoft
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
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About Microsoft
Website
microsoft.com
Location
Redmond, WA
Industry
Software Publishers
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