Senior Product Marketing Manager - Product Engagement

About the Role

Key Responsibilities

• Defining and leading comprehensive in-product messaging strategy using the Pendo platform to deliver contextual, behavior-triggered communications that drive user engagement and feature discovery
• Collaborating with Product Managers to design and implement user journey mapping to identify key moments for in-product interventions, including onboarding flows, feature announcements, and retention campaigns
• Collaborating with product management to develop contextual feature announcements and guidance that appear at optimal moments in the user experience
• Developing and executing feature adoption strategies that move users through the adoption funnel from awareness to consistent usage
• Collaborating with product management to gather and evaluate adoption measurement frameworks including time-to-value, feature adoption rates, user activation metrics, and retention analysis
• Managing and developing a team of 3 specialists responsible for roadmap presentations, video content creation, and feature adoption support
• Leading creation of compelling video content and product guides for feature adoption, including product demonstrations, tutorials, and educational resources
• Overseeing development of high-impact roadmap presentations that communicate product vision and strategy to diverse stakeholder audiences
• Collaborating across the Product Marketing team to support the development of sales enablement materials and training content
• Supporting Product Marketing in developing messaging frameworks across solutions to ensure alignment between in-product communication and broader marketing efforts
• Working closely with product management, engineering, design, and marketing teams to provide insights based on user behavior and adoption data
• Partnering with regional field marketing teams to localize messaging strategies for global markets
• Collaborating with customer success teams to identify adoption barriers and develop solutions for improved user experiences

Requirements

• 8-12 years of B2B product marketing experience, with significant focus on SaaS platforms and user adoption strategies
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
• 2+ years of management experience
• Strong expertise in product analytics and ability to translate user behavior data into actionable marketing strategies
• Experience with feature adoption methodologies and understanding of user journey optimization
• Exceptional presentation skills with ability to create compelling narratives for executive audiences and technical stakeholders
• Proven ability to influence cross-functional teams and drive alignment around adoption strategies
• Familiarity with video content marketing for software products and technical documentation creation
• Ability to work and thrive in a fast-paced, cross-functional environment
• Can-do attitude with passion and enthusiasm

Nice to Have

• Proven experience with Pendo platform or similar adoption tools—including analytics, in-app guidance, and user behavior tracking capabilities
• Practical experience in education technology sector with understanding of institutional buyer dynamics
• Experience with accessibility standards (WCAG, ADA) and inclusive design principles
• Advanced analytics experience with tools like Mixpanel, Amplitude, or similar behavioral analytics platforms

Qualifications

• Educational background in Marketing, Business, Communications, or related field
• Significant experience in SaaS product marketing and user adoption strategies

Benefits & Perks

• Full salary range of $127,200-$190,200, with an expected hiring range of $127,200-$140,000 depending on experience and budget
• Use of national and industry-specific survey data for compensation decisions
• Potential for variable pay