Senior Product Marketing Manager, Prospect Sales - Remote

About the Role

Key Responsibilities

• Monitor the market and conduct comprehensive market research to identify trends and understand buyers.
• Conduct thorough competitive intelligence gathering and analysis, including documenting feature sets and pricing to develop clear positioning and messaging.
• Share meaningful market insights and create a feedback cycle between sales learnings and product teams.
• Partner with the Senior Manager, Product Marketing to develop compelling, data-driven base messaging and sales assets such as pitch decks, one-pagers, and member stories for various customer segments.
• Collaborate with Sales and Solutions Consulting to deliver tailored assets for prospect meetings and opportunities to help win new business.
• Develop proposal content and support for specific new logo deals.
• Own market-facing statistics in partnership with analytics to demonstrate product value and impact.
• Maintain impact analysis tools to quantify value for prospects, working with Solutions Consulting, Analytics, and GM teams.
• Maintain internal Confluence pages related to products and features.
• Drive and partner on projects that increase team efficiency and scalability.

Requirements

• 3 years of experience in healthcare.
• 7 years of experience in product marketing, with a focus on client marketing and upsell enablement.
• 2 years of experience conducting market research and competitive analysis.
• 2 years of experience with product positioning, messaging, and data-driven storytelling.
• Exceptional analytical skills to interpret complex data and tell persuasive stories using statistics.
• Experience creating high-quality sales collateral including presentations and proposals.
• Strong project management skills to handle multiple projects and meet deadlines.
• Highly organized and detail-oriented with a proven track record of results in fast-paced environments.
• Proficiency in Google and/or Microsoft Suite of products.
• Excellent written and verbal communication skills.
• Strong interpersonal skills and ability to work cross-functionally with sales, product, and other teams.
• Deep understanding of employer employee healthcare challenges and how to connect them to our products and services.

Nice to Have

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• Experience selling complex products in the employer benefits space.

Qualifications

• Proven ability to conduct market research and perform competitive analysis
• Strong storytelling and asset creation skills
• Ability to interpret complex data and extract key insights
• Experience creating sales collateral such as presentations and proposals
• Strong project management skills
• Highly organized and detail-oriented
• Excellent communication skills
• Ability to build relationships and work effectively cross-functionally
• Understanding of employer employee healthcare challenges

Benefits & Perks

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage with multiple plan options
• Full suite of telemedicine and healthcare navigation products at no cost for employees and dependents
• Generous Paid Time Off (PTO) and Discretionary Time Off (DTO)
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for surrogacy and adoption assistance
• Paid compassionate leave for pregnancy, surrogacy, adoption, or fertility treatments
• 11 paid holidays plus one floating holiday
• Work-from-home reimbursement
• 24 hours of Paid Volunteer Time Off (VTO) annually