Senior Product Marketing Manager (Small and Midsize Business)

About the Role

Key Responsibilities

• Collaborate closely with senior sales leadership, customer advisory, product management, partner marketing, field marketing and other marketing roles to develop marketing activation strategies that address the data and AI challenges of SMB organizations.
• Act as a primary “go to” spokesperson with external audiences.
• Create and deliver credible and unique viewpoints to differentiate SAS in the market.
• Create and communicate positioning and product marketing plans based on SMB use cases.
• Develop messaging and content that will be used in global and regional demand generation campaigns designed to generate pipeline for direct and indirect sellers.
• Perform analysis of the SMB market to identify key trends and drivers, and use expertise to form viewpoints on the impact of analytics and artificial intelligence.
• Share findings and fact-based opinions within SAS and externally via blogs and webinars.
• Drive thought leadership activities including articles, whitepapers, blogs, videos, customer stories, speaking engagements, and involvement with third-party organizations.
• Support sales readiness plans and product readiness plans.
• Implement innovative content curation strategies to target audiences and support integrated communication efforts.

Requirements

• Typically requires eight years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing.
• Bachelor's Degree, preferably in Business, Marketing, Computer Science, or related discipline.
• Organizational skills for managing commitments, schedules, and deadlines.
• Strong written and verbal skills, including translating technical information into simple, audience-appropriate language.
• Public speaking experience at physical and virtual events.
• Ability to travel.
• Curiosity, passion, authenticity, and accountability.

Nice to Have

• Demonstrates awareness of and sensitivity to international markets, cultural, technological, political, and legal factors.
• Leverages understanding of global strategy, business trends, and regional differences to enhance results.
• Ability to convey information clearly and concisely in an engaging manner, with active listening skills.

Qualifications

• Eight years of experience in relevant fields.
• Bachelor's Degree in a related discipline or equivalent education, training, and experience.

Benefits & Perks

• Comprehensive medical, prescription, dental and vision plans, including PPO with low deductible and copays, and HDHP with health savings account.
• Onsite Health Care Center at HQ, free for employees and enrolled family members, with pharmacy services including free prescription shipping.
• Industry-leading 401k plan.
• Generous time off including vacation, paid holidays, and Winter Wellness Break.
• Volunteer Time Off, parental leave, and unlimited paid sick days.
• Childcare benefits for full-time employees.