Senior Product Marketing Manager Surface SME&C (Small Medium Enterprises and Channel)
Microsoft
Job Description
About the Role
Microsoft Surface is transforming how people work, learn, and connect by bringing together the best of Microsoft design, engineering, and innovation to create category-defining devices. As a Senior Product Marketing Manager for Surface SMEC & Channel, you'll lead the strategy to grow Surface and Microsoft solutions through Small and Medium Enterprise customers—primarily via digital sales channels and Platinum Partner Resellers—while shaping go-to-market strategies, driving partner engagement, and delivering impactful marketing programs that accelerate growth across consumer and commercial channels. This role is ideal for a strategic marketer and collaborative leader who thrives at the intersection of partner ecosystems, sales enablement, and customer engagement.
Key Responsibilities
- Lead Marketing Strategies: Grow Surface and Microsoft solutions through Small and Medium Enterprise (SMEC) customers.
- Drive growth via partner-led channels including digital sales and Platinum Partner resellers.
- Build and execute co-sell and marketing engagement plans with Digital sales teams and resellers.
- Manage joint marketing plans to align with Microsoft's business goals and maximize ROI.
- Coach partners on audience insights, campaign performance, and messaging refinement.
- Develop campaigns and programs that generate new device sales opportunities.
- Attach Microsoft AI solutions to drive full-funnel marketing impact.
- Analyze competitive landscapes and customer insights to inform campaign direction.
- Work across global marketing, sales, engineering, finance, legal, and operations teams.
- Support product launches and scale initiatives across SMB and retail channels.
- Manage external agencies to deliver lifecycle marketing capabilities.
- Collaborate with internal marketing teams to optimize campaign execution and performance.
- Innovate new ways to acquire and retain customers through data-driven marketing.
- Connect marketing to sales and co-selling motions that accelerate device and AI solution adoption.
Requirements
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business.
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business.
- 2+ years of digital marketing experience building customer journey marketing plans and GTM plans for products.
- 5+ years experience in partner marketing, channel sales, or digital sales programs.
- Dependable grasp of SMB customer priorities and partner ecosystems.
- Strong ability to guide cross-functional teams and manage stakeholder relationships.
- Methodical approach focused on driving meaningful outcomes.
- Excellent communication skills, including executive-level storytelling.
Nice to Have
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business.
- Bachelor's Degree in Marketing, Business or related field AND 8+ years experience in business.
- Experience with data-driven marketing and campaign analysis.
- Familiarity with AI-powered devices and solutions.
Qualifications
- Educational background as specified in requirements (Master's or Bachelor's degree in relevant fields).
- Experience levels as specified in requirements.
Benefits & Perks
- Industry leading healthcare
- Educational resources
- Discounts on products and services
- Savings and investments
- Maternity and paternity leave
- Generous time away
- Giving programs
- Opportunities to network and connect
Working at Microsoft
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws. The company values a growth mindset, innovation, collaboration, respect, integrity, and accountability, fostering a culture of inclusion where everyone can thrive at work and beyond.
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About Microsoft
Website
microsoft.com
Location
Redmond, WA
Industry
Custom Computer Programming Services
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