Senior Product Marketing Manager- Trumbull, CT

About the Role

Key Responsibilities

• Lead upstream market development for Genomics and PGT-A by identifying unmet needs and emerging trends through deep market research and VOC engagement.
• Define and articulate compelling value propositions that differentiate our solutions in a competitive and rapidly evolving landscape.
• Develop robust business cases to support investment decisions and long-term portfolio growth.
• Develop business cases and collaborate with broader marketing and engineering/R D teams to shape product vision and strategy.
• Own the end-to-end product lifecycle, from concept through commercialization and retirement.
• Define and evolve the product roadmap in alignment with clinical advancements, regulatory pathways, and commercial goals.
• Partner with R D, clinical affairs, and regulatory teams to translate market needs into actionable product requirements and development milestones.
• Shape early-stage go-to-market strategies, including segmentation, positioning, and pricing frameworks tailored to global markets.
• Collaborate with regional marketing, sales, and medical affairs to ensure successful product launches and sustained adoption.
• Monitor product performance, customer satisfaction, and market dynamics to inform continuous improvement and lifecycle optimization.
• Serve as the strategic hub between marketing, development, operations, and customer success teams.
• Drive alignment across functions to ensure timely execution, supply readiness, and quality compliance.
• Lead upstream planning for supply chain and revenue forecasting based on AOP, sales pipeline, and market demand.

Requirements

• Strong organizational skills and ability to multi-task supporting multiple project timelines.
• Willingness to learn and engage with multiple business and operations.
• Ability to deliver on time and within scope.
• Collaborator with an eagerness to cross-function with Development, IT, and Customer Success teams.
• 5+ years of experience with product management and successful experience with software implementations.
• Proficiency with Microsoft Office, especially Excel and SharePoint.
• Experience with SaaS preferred.
• Bachelor's degree required.
• Software certifications in relevant SaaS, Microsoft, AOS preferred.
• Willingness to travel (60-90 days) with international travel requirements.

Nice to Have

• Experience with SaaS solutions.
• Certifications in relevant SaaS, Microsoft, AOS.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Outstanding total compensation plan.
• Medical coverage.
• 401(k).
• Parental leave.
• Fertility benefits.
• Paid time off for vacation, personal, sick, and holidays.
• Multiple other perks and benefits.