Senior Product Marketing ManagerNew

About the Role

Key Responsibilities

• Lead the Go-to-Market strategy for new products and features, executing releases and campaigns, collaborating with Content, Creative, Demand-Gen and Revenue teams
• Develop and refine product positioning based on customer research and product vision, partnering with the Product team
• Create core messaging aligned to our customers' and prospects' needs, including defining customer challenges, value propositions, differentiators, and resulting customer benefits
• Drive creation of innovative & compelling content that can be used by our sales teams including pitch decks, product videos, data sheets, FAQ's, website pages, playbooks, and more
• Bring products to market with innovative and effective launch plans. Ensure complete, timely and accurate communication, particularly around production schedules, between Product and Marketing teams
• Partner with our demand generation team to drive innovative integrated marketing campaigns which communicate Later's value propositions to customers and prospects to help build a pipeline for our sales teams, as well as drive adoption and retention
• Partner with our Enablement team to help our sales teams understand our product, services and solution narrative
• Partner with Competitive Intelligence to deliver deep competitive insights at the company and product level to be used in product decision making
• Leverage marketing insights and customer data to better understand our customers and represent the voice of the customer
• Mentor and develop other members of the product marketing team

Requirements

• 6+ years of marketing experience with 5 specifically in product marketing
• Mastery of foundational PMM skills - messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation
• Strong strategic, analytical, organizational, and problem-solving skills. You must be comfortable making decisions based on data
• Scrappy, “do-what-it-takes” attitude and a bias for action
• Excellent people and project leadership skills. A proven track record launching new products and campaigns
• Track record of successfully collaborating with and influencing product management, revenue and marketing teams
• Exceptional written and oral communication skills
• Expertise with Microsoft Powerpoint and Google Slides. Proficiency with Adobe Photoshop and/or Figma
• Bachelor's degree or demonstrated professional equivalent skill

Nice to Have

• Experience at a high growth Software-as-a-Service or technology company, or marketing agency
• Advanced degree such as an MBA

Qualifications

• Bachelor's degree or demonstrated professional equivalent skill

Benefits & Perks

• Salary range of $140,000 - 170,000
• Market-based & data-driven compensation approach
• Evaluation of compensation bi-annually based on performance and market factors
• Participation in various benefits plans as part of overall compensation
• Hybrid work environment (#LI-Hybrid)