Senior Product Marketing ManagerNew

Later

Chicago, IL

Full Time

Senior

140k-170k

3 days ago

Job Description

About the Role

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. The company enables brands to scale creator partnerships, manage social media content and campaigns, and drive measurable sales through proprietary data and integrated platforms. Founded in 2014, Later combines influencer marketing solutions and social media management tools, with a shared vision to empower creativity and authentic engagement across major social platforms. The role involves working cross-functionally to shape product positioning, develop go-to-market strategies, and contribute to the company's growth in a highly visible and impactful capacity.

Key Responsibilities

Lead the Go-to-Market strategy for new products and features, executing releases and campaigns, collaborating with Content, Creative, Demand-Gen and Revenue teams
Develop and refine product positioning based on customer research and product vision, partnering with the Product team
Create core messaging aligned to our customers' and prospects' needs, including defining customer challenges, value propositions, differentiators, and customer benefits
Drive creation of innovative & compelling content for sales teams, including pitch decks, product videos, data sheets, FAQ's, website pages, and playbooks
Bring products to market with innovative and effective launch plans, ensuring complete, timely, and accurate communication between Product and Marketing teams
Partner with demand generation team to drive integrated marketing campaigns that communicate Later's value propositions, build pipelines, and drive adoption and retention
Partner with Enablement team to help sales teams understand our product, services, and solution narrative
Partner with Competitive Intelligence to deliver deep insights for product decision making
Leverage marketing insights and customer data to better understand our customers and represent the voice of the customer
Mentor and develop other members of the product marketing team

Requirements

6+ years of marketing experience with 5 specifically in product marketing
Mastery of foundational PMM skills - messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation
Strong strategic, analytical, organizational, and problem-solving skills, with comfort making decisions based on data
Scrappy, “do-what-it-takes” attitude and a bias for action
Excellent people and project leadership skills, with a proven track record launching new products and campaigns
Successful collaboration with and influence over product management, revenue, and marketing teams
Exceptional written and oral communication skills
Proficiency with Microsoft PowerPoint and Google Slides, and Adobe Photoshop and/or Figma
Bachelor's degree or demonstrated professional equivalent skill

Nice to Have

Experience at a high growth Software-as-a-Service or technology company, or marketing agency
Advanced degree such as an MBA

Qualifications

Bachelor's degree or demonstrated professional equivalent skill

Benefits & Perks

Salary range of $140,000 - $170,000
Market-based and data-driven compensation approach
Participation in various benefits plans as part of overall compensation
Hybrid work environment (#LI-Hybrid)

Working at Later

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value proactive, results-driven individuals who are strategic, curious, adaptable, resilient, and emotionally intelligent, fostering trust and collaboration across teams.

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