Senior Product Marketing Specialist

About the Role

Key Responsibilities

• Assist with developing fundamental insights of our market, partners, and competitors.
• Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies.
• Gather and analyze customer feedback to inform GTM strategies, messaging, and positioning, and influence the product roadmap by conducting customer interviews, surveys, and focus groups.
• Work across global teams to own, execute, and report on go-to-market marketing strategies to drive high-performing product launches.
• Develop clear and compelling positioning and messaging for the Escapia product portfolio.
• Lead product launch plans and develop effective sales training materials.
• Collaborate with product, growth marketing, public relations, sales enablement, sales, and customer support teams to ensure alignment and support for go-to-market launch.
• Present GTM plans and performance updates to senior management.
• Help maintain internal alignment with other parts of the company including Product, Sales, Customer Success, and Marketing.

Requirements

• 2 to 5 years of experience orchestrating and optimizing GTM strategies throughout the B2B customer lifecycle.
• Experience in B2B software and/or APIs is preferred.
• Excellent project management skills, with an ability to prioritize and lead execution from other team members.
• Ability to use data and metrics to develop and test hypotheses, deploy optimizations, and evaluate outcomes.
• Strong interpersonal skills to collaborate successfully with other teams in globally matrixed work groups.
• Enjoys a fast-paced environment with multiple priorities and a strong bias for action.
• Bachelor's degree in business, marketing, advertising, or communications, or related technical field; or equivalent professional experience.

Nice to Have

• Experience in B2B software and/or APIs.

Qualifications

• Bachelor's degree in business, marketing, advertising, or communications, or a related technical field.
• Or equivalent related professional experience.

Benefits & Perks

• Full benefits package including medical/dental/vision insurance.
• Paid time off and an Employee Assistance Program.
• Travel perks, wellness & travel reimbursement, travel discounts, and an IATAN membership.
• Career development resources and a flexible work model.