Senior Product Marketing Specialist - National Remote

About the Role

Key Responsibilities

• Execute marketing plans, campaigns, digital content, and programs that build the brand within the channel partner business, to support new partner acquisition, relationship expansion, partner/customer retention, and create demand and generate loyalty.
• Manage partner relationships related to marketing and business development to help drive sales and maximize revenue opportunities.
• Effectively work across key stakeholders, including Sales, Account Management, Product Management, Strategy, etc. to execute on marketing and communications plans that are aligned to key business priorities and drives growth in partnership channel.
• Develop and execute on partner program launch plans including positioning statements and value propositions, collateral development, promotional plans, etc.
• Craft and implement messaging and content development that is relevant, meaningful, and compelling, and serves to engage prospects, customers, and other key stakeholders.
• Own all partner program set-up, project management and reporting.
• Capture performance metrics: Collects and analyzes data from various marketing channels to track performance against KPIs for data-driven decision-making.

Requirements

• 3+ years of proven digital and/or sales marketing experience.
• Prior knowledge and experience with sales enablement, event preparation, and digital marketing.
• Solid understanding of marketing campaign execution, including concepting, lead generation, attribution, and results.
• Knowledge of sales processes and methodology.
• Proficient in MS Office (Excel, PowerPoint, Word, Outlook).
• Excellent project management, prioritization, and communication skills.
• Ability to collaborate across the organization and work with ambiguity.

Nice to Have

• Prior Optum marketing experience.
• Solid healthcare marketing experience.
• Knowledge of digital marketing channels and metrics.
• Ability to interpret data and provide actionable insights.
• Experience with website marketing.
• Experience with Workfront, Teams, Salesforce, Marketo, Power BI, and Adobe Analytics.

Qualifications

• Educational background is not explicitly specified, but experience requirements imply a need for relevant professional experience.

Benefits & Perks

• Competitive salary range of $71,600 to $140,600 annually based on full-time employment.
• Comprehensive benefits package.
• Incentive and recognition programs.
• Equity stock purchase and 401k contribution.
• Flexible remote work environment within the U.S.