Senior Salesforce Marketing Cloud Engineer

CarMax

Dallas, TX

Full Time

Senior

about 1 month ago

Job Description

About the Role

At CarMax, we are industry disruptors focused on innovation through new digital products that enhance the customer experience. We develop tools and technology from inception to completion, aiming to improve business performance and customer satisfaction. The company values experimentation, impactful marketing, and seamless platform integration, with a commitment to diversity, training, and creating an inclusive work environment. This role is based out of the Dallas or Richmond Technology Centers with a hybrid work arrangement.

Key Responsibilities

Develop and implement solutions in Salesforce Marketing Cloud (SFMC) using AMP Script, HTML, CSS, SQL, SSJS, and JavaScript.
Build and manage cloud pages using content blocks and HTML/CSS, including forms, surveys, and dynamic content.
Design and execute marketing automation workflows using Email Studio, Journey Builder, Automation Studio, and Data Extensions.
Collaborate with cross-functional teams to ensure seamless integration between SFMC and Salesforce Core, as well as other platforms.
Implement, customize, and optimize email templates, journeys, automations, and cloud pages to enhance campaign performance.
Ensure compliance with email laws and best practices, including CAN-SPAM, GDPR, and other regulations.

Requirements

Bachelor's degree in computer science, a related field, or equivalent education, skills, and/or practical experience.
5+ years of hands-on experience in Salesforce Marketing Cloud, with a focus on email marketing and automation.
Proficiency in AMP Script, HTML/CSS, SQL, SSJS, and JavaScript.
Extensive experience in SFMC platform configuration, automation, and journey orchestration.
Strong understanding of email deliverability, compliance standards, and A/B testing methodologies.
Experience working with Litmus or Email on Acid for email testing.
Experience with OOTB and custom Preference Centers is a plus.
Experience implementing MobileConnect and MobilePush is an advantage.
Strong problem-solving skills and the ability to troubleshoot technical issues.
Excellent communication skills and ability to collaborate with stakeholders at various levels.

Nice to Have

Integration experience with Salesforce Core and other platforms.
In-depth knowledge of SFMC platform end-to-end functionalities, including cloud pages, automation, journeys, and data handling.

Working at CarMax

CarMax is committed to bringing together people from different backgrounds and perspectives, providing a safe, welcoming, and inclusive work environment. Recognized for its commitment to training and diversity, CarMax is one of the FORTUNE 100 Best Companies to Work For®, with a focus on delivering iconic customer experiences and supporting employee growth and community involvement.

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