Senior Social Marketing Associate

About the Role

Key Responsibilities

• Create, publish, and track high-performing content across platforms like Instagram, TikTok, Twitter (X), and more, supporting DraftKings' brand and business priorities.
• Use social listening, trend monitoring, and fan engagement to inform strategy and deepen audience connection.
• Write compelling social copy that reflects DraftKings' tone and voice, while tapping into pop culture and internet trends.
• Collaborate cross-functionally to align on campaigns and creative, and continuously improve output through research and performance insights.
• Edit and produce social-first graphics and video content using tools like Adobe Photoshop and Premiere.

Requirements

• At least 2 years of hands-on social media experience, ideally within sports, an in-house creative team, or agency environment.
• Strong understanding of platform best practices, audience engagement tactics, and real-time content execution.
• Experience writing for multiple platforms and formats, with a creative eye for trends and storytelling.
• Proficiency in Photoshop and Premiere; familiarity with publishing tools like Sprout, Khoros, or Hootsuite.
• Flexibility to work nights, weekends, and live events as needed.

Nice to Have

• Experience within sports or related industries.
• Experience working in an agency environment or in-house creative team.

Qualifications

• Relevant experience in social media marketing, ideally within sports or entertainment sectors.

Benefits & Perks

• US base salary range of $66,900.00 - $83,600.00 USD, plus bonus, equity, and benefits.
• Guidance through the process of obtaining a gaming license if required.
• Work in a publicly traded company (NASDAQ: DKNG) headquartered in Boston.