Senior Social Media Manager - Retail Background

About the Role

Key Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with the company's goals and objectives.
• Create engaging and high-quality content across various platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Manage social media advertising campaigns, optimizing for performance and ROI.
• Analyze social media metrics and performance data to inform strategy and improve engagement.
• Collaborate with cross-functional teams, including marketing, product, and customer service, to ensure brand consistency and effective communication.
• Oversee community engagement initiatives, responding to comments and messages in a timely manner.
• Identify and work with influencers and brand ambassadors to expand reach and engagement.
• Stay updated with the latest trends and technologies in social media and digital marketing.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 8+ years of experience in social media management or digital marketing, with a proven track record of successful campaigns.
• Strong understanding of social media platforms, trends, and best practices.
• Experience with content creation and copywriting.
• Proficiency in analytics and data analysis tools to measure campaign performance.
• Familiarity with SEO and paid advertising strategies.
• Excellent project management skills and ability to handle multiple tasks simultaneously.
• Strong communication and interpersonal skills, with a focus on community engagement.

Nice to Have

• Experience working in retail or consumer-focused brands.
• Knowledge of influencer marketing and brand ambassador programs.
• Familiarity with digital marketing tools and platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Paid holidays and generous PTO
• Employee discounts and brand perks
• An inclusive, respectful, and empowering work environment