Senior Social Media Strategist

About the Role

Key Responsibilities

• Implement social strategy in alignment with the Senior Social Manager, customizing content for Florida and Georgia markets while ensuring compliance with industry regulations.
• Track, analyze, and present social performance metrics to translate insights into strategies that strengthen content, campaigns, and brand storytelling.
• Capture and produce mobile-first, short-form content including reels and videos at in-store activations, community events, and trending content.
• Manage and mentor a small content team by providing clear direction, briefs, and ensuring compliance in all outputs.
• Develop and manage the social calendar with oversight from the Senior Social Media Manager, using research, benchmarking, and platform insights to align with audience behaviors and brand goals.
• Collaborate with corporate communications, marketing, and retail teams to manage reputation, surface insights, and support integrated campaigns.
• Maintain an up-to-date understanding of social platforms, audience dynamics, and compliance requirements to ensure safe and engaging content.
• Refine the brand's tone of voice across corporate channels to maintain consistency and connect authentically with audiences with copywriting.
• Recommend how social data and insights can inform campaign planning, content development, and brand storytelling.
• Maintain a strong understanding of platform behaviors, audience dynamics, and evolving best practices to provide strategic guidance.

Requirements

• Social media management 4+ years' experience preferred in cannabis industry.
• Experience with Sprinklr, Hootsuite, HubSpot, Meltwater or similar tools.
• Bachelor's degree preferred in Marketing, Advertising, Communications, or similar (not required).
• Travel: 40-50% in field visits (Florida and Georgia).
• Flexibility of hours - nights and weekends.
• Technology proficiency.
• Attention to detail.
• Belief in relationship building and working as part of a team to achieve goals/results.
• Organized, responsible, and flexible in a fast-paced growth environment.

Nice to Have

• Experience with social media analytics to drive content strategy.
• Ability to produce short-form, mobile-first content including reels and videos.
• Experience in a highly regulated environment like cannabis industry.

Qualifications

• 4+ years' experience in social media management, preferably in the cannabis industry.
• Experience with social media management tools such as Sprinklr, Hootsuite, HubSpot, Meltwater.
• Bachelor's degree in Marketing, Advertising, Communications, or similar (preferred but not required).

Benefits & Perks

• Salary will be commensurate with experience.
• A comprehensive benefits package including paid time off.
• Flexible work hours depending on business needs.
• Work schedule of 40 hours weekly with availability for occasional evenings, weekends, and holidays.