Senior Specialist, Digital Marketing

About the Role

Key Responsibilities

• Collaborate across the division to follow through with disciplined marketing approach around email, social media, and other various digital channels.
• Help to expand our digital footprint and brand awareness, ultimately driving additional traffic, engaging site visitors in new and creative ways and generating leads.
• Establish digital metrics and goals/success criteria.
• Oversee digital project charters by maintaining, updating and socializing key principles across Marcomm.
• Support the creation and design of marketing materials by writing, editing, and proofreading content for email campaigns, and digital assets.
• Assist in managing the internal review and approval process for marketing materials, ensuring accuracy, consistency, and compliance.
• Collaborate with internal teams to execute communication plans that support product launches, campaigns, and key business initiatives.
• Learn and apply foundational marketing and branding principles to support consistent messaging across communication channels.
• Help maintain marketing calendars and content libraries to keep teams organized and aligned on project timelines.
• Track performance of marketing communication efforts using basic reporting tools and scorecards.
• Gain exposure to customer personas and competitive insights to help shape relevant and compelling messaging.
• Contribute creative ideas to content and campaign development while learning the best practices in design, layout, and brand storytelling.

Requirements

• Bachelor's degree required, preferably in a field such as Marketing, Communications, Graphic Design, or related.
• 2+ years of experience required.
• Exposure working with Mailchimp, Workfront, Marketo preferred.
• Experience preferred using the Adobe Creative Suite, specifically InDesign, to design and update content.
• Internship experience preferred in marketing/digital marketing, communications, or graphic design.

Nice to Have

• Experience preferred using the Adobe Creative Suite, specifically InDesign, to design and update content.
• Exposure working with Mailchimp, Workfront, Marketo.

Qualifications

• Bachelor's degree in a relevant field.
• 2+ years of professional experience in digital marketing or related areas.