Senior Strategic Marketing Manager - US Remote

About the Role

Key Responsibilities

• Conduct structured market deep dives to evaluate opportunity size, value chain dynamics, key players, and customer unmet needs across targeted Building Materials platforms.
• Translate customer and market insights into clear strategic positioning and value propositions using structured frameworks such as Playing to Win, STP, Jobs-to-Be-Done.
• Design actionable marketing strategies and go-to-market plans, including product, pricing, channel, promotion, and partnership strategies.
• Partner closely with technical, commercial, and operations teams to ensure market requirements are incorporated into new product development and commercialization efforts.
• Serve as a thought partner to senior leadership, contributing to the development, prioritization, and execution of marketing growth strategies.
• Lead development of internal and external communication tools to drive alignment and influence industry stakeholders, including specifiers, contractors, and regulators.
• Monitor competitive and regulatory trends and synthesize implications for market positioning.
• Track progress of strategic initiatives and recommend course corrections based on evolving market dynamics and results.

Requirements

• Bachelor's degree in Marketing, Business, Chemical/Materials Engineering, or related discipline; MBA or equivalent advanced degree preferred.
• Minimum of 10 years of B2B marketing, strategy, product management, or business consulting experience, preferably in industrial materials, chemicals, or building products.
• Demonstrated ability to rapidly learn new markets and uncover actionable insights through qualitative and quantitative research.
• Strong command of strategic marketing models (e.g., Playing to Win, STP, Porter's Five Forces) and experience applying them to real-world business problems.
• Track record of creating and executing successful go-to-market strategies, including market mix development (product, price, promotion, place).
• Ability to lead cross-functional teams and influence without authority.
• Strong financial acumen with experience evaluating business cases, VCM impact, and scenario modeling.
• Exceptional communication, storytelling, and presentation skills tailored to both technical and commercial audiences.
• Proven agility and execution rigor in dynamic, high-growth environments.

Nice to Have

• MBA or equivalent advanced degree.

Qualifications

• Bachelor's degree in Marketing, Business, Chemical/Materials Engineering, or related discipline.