Senior Strategist, Performance Strategy

About the Role

Key Responsibilities

• Serve as Performance Marketing Strategist to advise internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly
• Partner with cross-functional stakeholders to understand Line of Business (LOB) priorities, challenges and translate those findings into executable recommendations
• Proactively identify gaps and opportunities across creative, media, and experience touchpoints by analyzing data and funnel metrics
• Develop and test new methodologies, technologies, or approaches to find potential conversion optimizations
• Lead and manage day-to-day testing and optimization programs focused on digital acquisition across paid and owned channels
• Lead key client conversations related to testing priorities, goals, and impact
• Elevate and complement the work of Brand and Experience Strategists by providing a data/performance perspective to brand briefs
• Partner with Media, Data, and Creative teams to ensure application of full funnel best practices
• Communicate results and insights to internal and client stakeholders, applying findings to future tests and experiments

Requirements

• 5-7 years of relevant experience with digital channels and performance marketing
• Experience with audience targeting, dynamic creative optimization (DCO), conversion rate optimization, A/B testing
• Demonstrated success in performance marketing campaign development and optimization, including digital design/user experience, display marketing, search (SEO and SEM), social media, mobile applications, content management, and digital analytics
• Passionate about finding insights and challenging the status quo; obsession for deep dives into the business and understanding how it makes money
• Strong team player with the ability to influence and empower others
• Excellent presentation skills with the ability to simplify complex concepts for various audiences
• Tact, diplomacy, and maturity in relating and interacting with people at all levels
• Desire to elevate and apply work experience beyond a single media channel or function
• Advanced PowerPoint and Excel skills
• Experience with marketing technology vendors such as Google and Adobe
• Highly effective written and verbal communication skills

Nice to Have

• Experience with marketing technology vendors such as Google and Adobe

Qualifications

• 5-7 years of relevant experience with digital channels and performance marketing
• Experience with audience targeting, dynamic creative optimization (DCO), conversion rate optimization, A/B testing
• Experience with digital design/user experience, display marketing campaigns, search (SEO and SEM), social media, mobile applications, content management, and digital analytics
• Advanced PPT and Excel skills

Benefits & Perks

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere
• Office access for up to 6 weeks a year (based on eligibility)
• Business Resource Groups supporting multiple affinities and alliances