Senior Technical Product Marketing Manager

About the Role

Key Responsibilities

• Create technical collateral specific to data lakes capabilities and ecosystem technologies including architecture diagrams, demos, white papers, blogs, pitch decks and other customer-facing content.
• Develop thought leadership that translates complex technical concepts into clear value-based messaging for technical personas.
• Review and edit materials across the Fivetran product portfolio to ensure technical accuracy, with a focus on data lake adoption and AI applications.
• Conduct research on market trends, customer needs, and competitors to inform product positioning and messaging for data lakes and AI use cases.
• Partner with Product Management to understand product features, technical capabilities, and customer requirements to create content like how-to guides, demo videos, case studies, and whitepapers.
• Collaborate with GTM Product Marketers, Demand Generation, Regional Marketing, and Sales teams to create campaigns, webinars, and events highlighting data lakes as a key component of modern data infrastructure.
• Work with Partner Marketing to showcase Fivetran's integrations with data lake solutions and strategic partners through joint initiatives.
• Stay up to date with trends in data integration, data lakes, AI, deployment models, security, and data governance, serving as a value engineer and technical expert.
• Represent Fivetran as a product subject matter expert at events, presentations, and hands-on labs, supporting analyst relations and validating product development related to data lakes.

Requirements

• 3-5 years of experience in product marketing, data engineering, product management, sales engineering, or data and analytics consulting.
• Deep knowledge of data engineering with a focus on data lakes, open table formats (e.g., Delta Lake, Apache Iceberg), data warehouses, data catalogs, and related technologies such as SQL, dbt, Python, Spark.
• Technical aptitude and a desire to learn more about modern data infrastructure, data lakes, and related tools.
• Experience partnering and coaching across Product, Sales, Marketing, and Enablement teams to deliver impactful results.
• Exceptional verbal and written communication skills, capable of adapting messaging for different technical personas and mediums.
• Strong project management skills to handle multiple initiatives, maintain proactive stakeholder communication, and meet deadlines.
• Ability to understand the needs and challenges of data engineers, data scientists, data architects, and other technical stakeholders.

Nice to Have

• Experience working with multiple teams including Product, Sales, Marketing, and Enablement.
• Knowledge of open table formats like Delta Lake and Apache Iceberg.
• Interest in expanding beyond data lakes into new product areas related to data integration and analytics.

Qualifications

• Experience in data engineering, product marketing, or related fields with a focus on data lakes and analytics tools.

Benefits & Perks

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), paid sick time, parental leave, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and team-building activities
• Monthly cell phone stipend
• Access to mental health support platform offering personalized care and resources