Senior Vice President, Global Head of Brand

About the Role

Key Responsibilities

• Develop and implement brand positioning that drives preference with key audiences (clients/experts/talent), ensures relevance in all markets, leveraging competitive insights to differentiate in a fast-innovating field
• Create comprehensive messaging strategy and lead strategic storytelling, in close collaboration with Marketing and Communications leads, to ensure ongoing brand building while supporting GTM strategy
• Lead brand creative team (copy, design, A/V) in developing high-impact content and experiences across live and digital channels that amplify the brand through differentiated signatures
• Leverage ongoing product innovation to demonstrate GLG category-leadership and drive platform adoption with key audiences
• Develop strategy and plan with the Network team to partner with select experts to build the GLG brand within priority markets
• Partner with HR on employee branding initiatives including employee value proposition and values rollout, talent recruitment campaigns, and key culture programs
• Establish and track KPIs to measure brand effectiveness across global geographies and business segments, continually evaluating and optimizing strategies based on data and customer insights
• Build, mentor, and inspire a high-performing brand team, fostering a culture of creativity, collaboration, and innovation

Requirements

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
• 10+ years of progressive experience in brand management, with at least 5 years in a senior leadership role overseeing global or multi-market brand strategy
• Proven track record of developing and executing successful brand strategies on a global scale
• Creative thinker with a passion for storytelling and building differentiated brand experiences
• Deep understanding of brand management, go-to-market strategies, and integrated marketing communications
• Exceptional leadership, interpersonal, and team-building skills, with experience managing and mentoring diverse, cross-functional teams
• Strong analytical and research skills; ability to translate insights into actionable brand strategies
• Excellent written and verbal communication skills; adept at influencing and presenting to senior stakeholders and external partners
• Experience managing multiple campaigns and initiatives across markets simultaneously, including managing agency relationships
• Ability to thrive in a fast-paced, matrixed, and global environment
• Experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred

Nice to Have

• Experience in two-sided marketplace businesses and/or the research, data, or business information industry

Qualifications

• Educational background including a Bachelor's or Master's degree in Marketing, Business, Communications, or related fields

Benefits & Perks

• Comprehensive medical, dental and vision coverage effective on your first day of employment
• Flexible paid time off with no pre-determined limits on vacation time, plus 10 company holidays
• 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
• Tuition reimbursement program for eligible courses including language skills courses
• Paid parental leave, adoption and surrogacy reimbursement
• Free wellbeing support with the Calm app, Maven, and EAP, and free long-term therapy & counselling assistance through Pathways
• Other work perks and benefits based on final job location