Senior Vice President, Influencer Brand Marketing

About the Role

Key Responsibilities

• Envision, develop, and execute influencer relations strategies integrated into larger marketing communications programs.
• Manage end-to-end influencer relations including identification, vetting, negotiation, content direction, relationship management, measurement, and analysis.
• Lead development of integrated influencer campaigns across brand portfolios and businesses, aligning with business objectives and audience insights.
• Develop strategic influencer campaigns utilizing storytelling, multi-channel distribution, amplification, and measurement.
• Coordinate influencer-created content across social and digital ecosystems and collaborate with third parties to bring content to life.
• Advise clients on influencer tiers, verticals, and data-driven decision-making for influencer selection and campaign timing.
• Give strategic direction to influencers for organic, earned, or sponsored content, ensuring high performance.
• Negotiate contracts and rates with influencers, managing legal, financial, and contractual aspects.
• Analyze performance metrics using tools like Omni, Tagger, and others to assess ROI and campaign success.
• Develop and negotiate strategic affiliate marketing partnerships and understand social commerce dynamics.
• Manage paid social programs involving influencer content across platforms such as Meta, TikTok, YouTube, and Pinterest.
• Engage with senior decision-makers across client organizations to drive alignment and cross-company initiatives.
• Identify new business opportunities and contribute to pitching efforts for organic and influencer growth.
• Manage processes related to influencer contracting, legal, invoicing, and data collection, while assessing and mitigating risks.
• Contribute to an inclusive working environment and foster diverse teams.

Requirements

• At least 10-12+ years of integrated marketing and/or communications experience at an agency.
• 6-8 years of hands-on influencer program strategy and execution.
• Demonstrated success in end-to-end influencer relations, including identification, vetting, negotiation, and measurement.
• Advanced experience in integrated communications strategy development and audience segmentation.
• Strong content planning, storytelling, and multi-channel distribution skills.
• Understanding of influencer influence metrics, filters, and benchmarks for different sectors.
• Experience activating influencers across multiple platforms and spaces, including earned, sponsored, and experiential campaigns.
• Knowledge of industry regulatory and promotional rules, including FTC disclosure guidelines.
• Strong negotiation skills for contracts and rates, with experience managing legal and contractual negotiations.
• Ability to analyze performance data and apply insights to planning and ROI measurement.
• Understanding of social commerce, affiliate marketing, and emerging social platforms.
• Experience managing paid social influencer programs on platforms like Meta, TikTok, YouTube, and Pinterest.
• Ability to engage with senior-level decision-makers and build client relationships.
• Organizational skills to manage contracting, invoicing, and data collection processes.
• Ability to assess and mitigate risks across legal, regulatory, financial, and contractual areas.

Nice to Have

• Experience with influencer vetting and reporting tools such as Sprout Social, Traackr, Talkwalker.
• Interest in emerging social platforms and evolving social media landscapes.
• Experience in new business development and pitching for influencer programs.

Qualifications

• Relevant experience in integrated marketing and influencer strategy.
• Experience working with diverse stakeholders and senior decision-makers.
• Proven organizational skills in managing contracts, legal, and financial processes.

Benefits & Perks

• Anticipated U.S. salary range of $110,000-$231,000, based on experience and qualifications.
• Medical, dental, vision insurance.
• 401(k) matching.
• Paid time off and other benefits.