Senior Vice President, Marketing

About the Role

Key Responsibilities

• Serve as a key and active member of CubeSmart's officer team, participating in and leading cross-functional strategic projects with high visibility.
• Develop, champion, and implement the Marketing vision, strategy, and supporting roadmaps aligned with the company's long-term business strategy and value creation objectives.
• Establish collaborative relationships with all business partners to understand their needs and develop strategies, solutions, and organizational structures to meet long-term planning needs.
• Continuously evaluate market trends and adjust strategies to capitalize on shifts in the marketplace.
• Exhibit deep knowledge of the competitive landscape, including REIT competitors' practices, and implement strategies to drive performance.
• Work closely with senior leadership to ensure marketing strategies, initiatives, and communications are seamlessly delivered and implemented.
• Create communication pathways to promote sharing of marketing metrics and best practices across the organization.
• Lead development and implementation of B2C and B2B marketing efforts, including SEO, SEM, paid media, brand management, digital and social media campaigns, and in-store marketing programs.
• Lead the development and execution of the strategic and annual business plan for marketing.
• Set priorities and implement processes to drive business results, ensuring processes produce measurable results.
• Regularly analyze markets for competitiveness, market share growth, revenue, and profitability.
• Collaborate with Revenue Management, Operations, Finance, and IT to review performance, refine marketing efforts, and coordinate strategies.
• Assess, develop, and ensure marketing efforts are effective and efficient, meeting organizational needs.
• Identify, select, negotiate, and manage vendor and external partner relationships, ensuring cost-effective service delivery.
• Review and approve external expressions of the CubeSmart brand, including website changes, in-store design, campaigns, and signage.
• Monitor marketing metrics to maximize customer capture, revenues, profitability, and market share, and develop metrics for program effectiveness.
• Develop and manage a broad marketing budget, approve expenditures, monitor performance, and reallocate resources as needed.
• Create an engaging team culture, communicate a shared vision, recognize contributions, and hold teammates accountable.
• Assess skills and talent, recruit, develop, and train team members, and develop succession plans.
• Lead and mentor the marketing team and vendors responsible for key platforms and technology services.
• Represent the marketing function professionally, lead presentations and strategic discussions with stakeholders, and foster a customer-centric environment.
• Respond promptly to customer complaints, resolve issues, and promote the WOW! Customer service model.
• Serve as a stakeholder to the Customer Service Committee and liaise with senior leadership to align efforts with company strategy.

Requirements

• Bachelor's degree in Marketing, Communications, or relevant field; MBA preferred.
• Minimum of 15 years' marketing leadership experience in a multi-unit, retail, and e-commerce environment across diverse, high-growth markets.
• Technical marketing leadership experience in SEO, SEM, web analytics, CRM software, and digital marketing tools and techniques.
• Public company experience is a plus.
• Success in creating and implementing innovative marketing strategies and solutions.
• Strategic thinker with strong analytical, critical thinking, and problem-solving skills.
• Creative mindset with proven innovation in managing complex business challenges.
• Excellent business acumen and financial skills, with ability to develop and manage budgets.
• High initiative, able to set priorities, anticipate needs, and focus on driving results.
• Strong organizational and project management skills, capable of managing multiple tasks and meeting deadlines.
• Excellent judgment, creative problem-solving, facilitation, and negotiation skills.
• Inspirational, authentic, transparent leadership with emotional intelligence.
• Demonstrated ability to build engaged teams, recruit, coach, and develop high-performing teammates.
• Strong customer service orientation and responsiveness.

Nice to Have

• Experience in a public company setting.
• Experience leading or redesigning digital marketing strategies for brick-and-mortar B2C companies.

Qualifications

• Bachelor's degree in Marketing, Communications, or relevant field.
• MBA preferred.
• Minimum of 15 years' marketing leadership experience.

Benefits & Perks

• Not specified in the description.