Senior Vice President, Product Marketing Manager

About the Role

Key Responsibilities

• Drive the commercial success of BNY's Treasury Services business by creating and executing marketing strategies aligned with business priorities.
• Collaborate with product teams to understand the roadmap, develop positioning, messaging, and create go-to-market strategies.
• Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders to facilitate multi-channel marketing campaigns.
• Act as a subject matter expert for the business from positioning through to sales enablement.
• Build platform positioning, value propositions, and messaging that resonate with clients and the market to highlight differentiation.
• Create and maintain a sales enablement suite of materials to support demand generation, client lifecycle marketing, sales, and account development.
• Identify product synergies across the broader enterprise.
• Unite marketing, commercial, client success, and product teams to drive business results.
• Collaborate with business partners including product development, sales, and relationship management teams, as well as marketing and communications teams to execute deliverables.

Requirements

• Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
• 10+ years of experience in product marketing, particularly from Banks, Payments or FinTechs.
• Proven ability in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
• Strong leadership skills with the ability to inspire and motivate teams in a fast-paced environment.
• Excellent communication, presentation, and interpersonal skills to influence and collaborate across all levels of the organization.
• Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
• Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.
• Sound understanding of the payments ecosystem and knowledge of cash management, liquidity, and/or trade finance is preferable.

Nice to Have

• Knowledge of the payments ecosystem and cash management, liquidity, and trade finance.

Qualifications

• Educational background includes a bachelor's degree in marketing, business, communications, or related field; master's degree preferred.

Benefits & Perks

• Highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence.
• Access to flexible global resources and tools for personal and professional growth.
• Focus on health, personal resilience, and financial goals.
• Generous paid leaves, including paid volunteer time.
• Company-sponsored benefit programs.