Senior Vice President/Vice President, Marketing, Hospitality Cloud

About the Role

Key Responsibilities

• Serve as the Operating Model Lead for marketing, acting as a key architect of Cvent's marketing strategy for the Hospitality Cloud business.
• Deeply understand hospitality market trends, customer needs, and buyer segments, including hotels, hotel management chains, convention/visitor bureaus, and unique venues, and translate these insights into actionable marketing strategies.
• Own and drive the achievement of bookings quotas through the design and execution of innovative brand positioning, packaging strategies, and go-to-market motions in collaboration with Sales and Product Management.
• Oversee the execution of strategic customer marketing initiatives in collaboration with Customer Success to improve customer satisfaction, retention, advocacy, and account expansion.
• Provide matrix leadership and oversight to cross-functional marketing teams (including Product Marketing, Demand Generation, Sales Enablement, Brand/PR, Events, Marketing Operations, Customer Marketing, and others) to ensure alignment and execution of marketing initiatives.
• Partner with Product Management, Sales, and other Marketing teams to identify growth opportunities and bring new and existing products and solutions to market.
• Lead the cross-functional execution of marketing strategies, emphasizing data-driven differentiation, value propositions, and effective messaging and positioning.
• Develop and maintain segment-based marketing plans designed to drive bookings, customer expansion, and retention.
• Evangelize Cvent's products and platform to internal and external audiences, including Sales, channel partners, industry analysts, and others.
• Drive the necessary business inspection 'rhythms' and accountability to meet or exceed measurable outcomes.
• Drive continuous learning and operational excellence in people, systems, and process (including AI) optimization.
• Use data and analytics to measure results, inform decision-making, and optimize strategy.

Requirements

• Bachelor's degree in marketing, business, or a related area; MBA is a plus.
• 15+ years of experience in marketing or related functions, with a proven track record of driving strategy and delivering results in a matrixed environment.
• Demonstrated experience marketing to hotels, hotel management chains, convention/visitors' bureaus, and/or unique venues.
• Deep understanding of the diverse personas, challenges, and business models of the hospitality industry.
• Strong executive presence and influence, with a history of building consensus and driving execution across cross-functional teams.
• Experience supporting integrated go-to-market motions, including demand generation, sales, channel, and services.
• Outstanding written and verbal communication skills, with the ability to translate complex concepts into clear, actionable strategies.
• Ability to bring a growth mindset and work in a fast-paced, intrapreneurial environment.
• Data-driven approach to measuring results and informing strategy.
• Experience exploring and utilizing AI responsibly to improve internal productivity and customer experience.

Nice to Have

• Experience working in the hospitality industry is a preferred plus.
• Experience supporting integrated go-to-market motions, including demand generation, sales, channel, and services.

Qualifications

• Bachelor's degree in marketing, business, or a related area; MBA is a plus.
• 15+ years of experience in marketing or related functions.