Senior Webinar and Partner Marketing ManagerNew

About the Role

Key Responsibilities

• Plan and manage a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders, including promotion, hosting, and follow-up sequencing.
• Identify, develop, and scale strategic co-marketing initiatives with industry-leading organizations such as software platforms, agencies, and creator partners, delivering joint campaigns like webinars, email marketing, and social media campaigns.
• Lead cross-functional efforts by understanding Later's target audiences, spearheading full-funnel paid media campaign strategies, and aligning campaigns with audience needs to improve credibility, user experience, interaction rate, and conversion rates.
• Utilize analytics, large datasets, and reporting to understand campaign performance, identify trends, and draw actionable insights, summarizing findings for team and leadership.
• Conduct continuous testing and improvements based on insights to refine campaigns and tactics for better engagement, conversion, and user experience.
• Coordinate with design, web, email marketing, and ad deployment teams to ensure campaign success, keeping producers on track and aligned with demand generation goals.
• Collaborate with product, web, creative, sales, and revenue operations teams to ensure alignment and high-quality lead generation, and work with data and operations teams to ensure accurate tracking and data flow.
• Research industry trends, new technologies, and best practices to keep campaigns innovative and industry-leading.
• Act as a leader within Later, primarily owning webinars and partner marketing, demonstrating core values, and driving the company's success.

Requirements

• 6+ years of experience in marketing, with 3-5+ years specifically in webinar production and partner co-marketing.
• Demonstrated ownership of end-to-end webinar strategy, from planning to reporting.
• Hands-on experience with partner campaigns, including case studies and success metrics.
• Experience in full funnel marketing campaigns including paid advertising, social media marketing, and email marketing.
• Strong background in data organization and tracking success of campaigns.
• Excellent results orientation with a proven record of performing to aggressive growth targets.
• Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences.
• Extreme level of quality assurance for visual and written creative work.
• Flexibility and ability to work in a fast-paced, dynamic environment.
• Ability to think outside the box.

Nice to Have

• Experience with data visualization tools such as Mode and Looker.
• Experience in CRM and marketing automation tools such as Salesforce, Hubspot, Marketo, and Klaviyo.
• Experience with Contentful and WordPress.

Qualifications

• Bachelor's degree preferred in Marketing, Business, or related field.

Benefits & Perks

• Salary range of $135,000 - $150,000.
• Participation in various benefits plans as part of overall compensation.
• Hybrid and remote work options.