Senior Webinar and Partner Marketing ManagerNew

About the Role

Key Responsibilities

• Plan and manage a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders, including promotion, hosting, and follow-up sequencing.
• Identify, develop, and scale strategic co-marketing initiatives with industry-leading organizations such as software platforms, agencies, and creator partners, delivering joint campaigns like webinars, email marketing, and social media campaigns.
• Understand Later's target audiences deeply and spearhead full-funnel paid media campaign strategies to attract and retain customers.
• Align campaigns with target audiences to improve credibility, user experience, interaction rate, and conversion rates.
• Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative teams.
• Lead campaigns from planning to execution, utilizing platform analytics and datasets to understand performance, identify trends, and draw insights.
• Conduct continuous testing and improvements based on campaign insights to enhance engagement, conversion rates, and user experience.
• Collaborate cross-functionally with teams including design, web, email marketing, ad deployment, product, sales, revenue operations, and others to ensure alignment and success of demand generation efforts.
• Partner with sales and product teams to ensure high-quality lead generation, and with web, creative, and brand teams for campaign assets.
• Monitor data flow and tracking accuracy with the data and operations team, and report on campaign performance to leadership.

Requirements

• 6+ years of experience in marketing, with 3-5+ years specifically in webinar production and partner co-marketing.
• Demonstrated ownership of end-to-end webinar strategy, from planning to reporting.
• Hands-on experience with partner campaigns, including success metrics and case studies.
• Experience in full funnel marketing campaigns, including paid advertising, social media marketing, and email marketing.
• Strong background in data organization and tracking success of campaigns.
• Excellent results orientation with a proven record of achieving growth targets.
• Deep care about user experience and ability to build precise targeting and on-brand experiences.
• High attention to quality assurance for visual and written creative.
• Flexibility and ability to work in a fast-paced, dynamic environment.
• Ability to think creatively and outside the box.

Nice to Have

• Experience with data visualization tools such as Mode and Looker.
• Experience with CRM and marketing automation tools such as Salesforce, Hubspot, Marketo, and Klaviyo.
• Experience with Contentful and WordPress.

Qualifications

• Bachelor's degree preferred in Marketing, Business, or related field.

Benefits & Perks

• Salary range of $135,000 - $150,000.
• Participation in benefits plans (for permanent team members).
• Hybrid and remote work options.