Senior Webinar and Partner Marketing ManagerNew

About the Role

Key Responsibilities

• Plan and manage a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders, including promotion, hosting, and follow-up sequencing.
• Identify, develop, and scale strategic co-marketing initiatives with industry-leading organizations such as software platforms, agencies, and creator partners, delivering joint campaigns like webinars, email marketing, and social media campaigns.
• Understand Later's target audiences and spearhead full-funnel paid media campaign strategies to attract and retain customers.
• Align campaigns with target audiences to improve credibility, user experience, interaction rate, and conversion rates.
• Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative teams.
• Lead campaigns from planning to execution, utilizing platform analytics and datasets to understand performance, identify trends, and draw insights.
• Conduct continuous testing and improvements based on campaign insights to enhance engagement, conversion rates, and user experience.
• Deliver updates and data in an organized, proactive manner, balancing workload and priorities.
• Collaborate cross-functionally with teams including product, web, creative, sales, and revenue operations to ensure alignment and support demand generation goals.
• Partner with sales and product teams to ensure high-quality lead generation, and with web, creative, and brand teams for campaign assets.
• Work with data and operations teams to ensure smooth data flow, accurate tracking, and attribution.
• Report regularly to the VP of Demand Generation on campaign performance, blockers, and next steps.
• Conduct competitor research and stay updated on industry trends, new technologies, and best practices.
• Act as a leader and primary driver for webinars and partner marketing initiatives, demonstrating Later's core values.

Requirements

• 6+ years of experience in marketing.
• 3-5+ years of experience in webinar production and partner co-marketing.
• Demonstrated ownership of end-to-end webinar strategy from planning to reporting.
• Hands-on experience with partner campaigns, including case studies and success metrics.
• Experience in full funnel marketing campaigns including paid advertising, social media marketing, and email marketing.
• Strong background in data organization and tracking success of campaigns.
• Excellent results orientation with a proven record of performing to aggressive growth targets.
• Deep care about user experience and ability to build precise targeting and on-brand experiences.
• High attention to quality assurance for visual and written creative.
• Flexibility and ability to work in a fast-paced, dynamic environment.
• Ability to think outside the box.

Nice to Have

• Experience with data visualization tools such as Mode and Looker.
• Experience in CRM and marketing automation tools such as Salesforce, Hubspot, Marketo, and Klaviyo.
• Experience with Contentful and Wordpress.

Qualifications

• Bachelor's degree preferred in Marketing, Business, or related field.

Benefits & Perks

• Salary range of $135,000 - $150,000.
• Participation in various benefits plans as part of overall compensation.
• Hybrid and remote work options.