Senior/Principal Product Marketing Manager - Ecosystem

Canva

San Francisco, CA

Full Time

Senior

187k-287k

about 1 month ago

Job Description

About the Role

Join the team redefining how the world experiences design. We are hiring a Senior or Principal Product Marketing Manager to run Ecosystem product marketing at Canva. The role involves owning the product marketing strategy for apps, integrations, and extensibility, and driving growth through strategic partnerships, developer enablement, and ecosystem expansion. This position offers flexibility in work location, with offices in Sydney and San Francisco, and is focused on helping Canva scale its ecosystem to deliver more value and engagement.

Key Responsibilities

Lead product marketing strategy for Canva's ecosystem, including integrations, apps, and the developer platform.
Drive adoption, partner success, and long-term platform growth through strategic initiatives.
Define and evolve a compelling narrative for Canva's extensibility that resonates with customers, developers, and partners.
Establish and validate target audience definitions such as developers, IT professionals, and strategic partners to guide messaging and GTM planning.
Design and execute go-to-market strategies for high-impact integrations and platform capabilities in collaboration with Product, Partnerships, and GTM teams.
Build feedback loops by gathering insights from users, developers, partners, and internal teams to inform the roadmap and identify new opportunities.
Create differentiated messaging and positioning based on market and competitive landscape analysis.
Partner with Canva's marketing teams to incorporate ecosystem capabilities into broader campaigns.
Enable sales and success teams with messaging frameworks, demo narratives, and competitor comparisons.
Contribute to pricing, packaging, and monetization strategies by providing market insights and understanding customer and partner needs.

Requirements

Deep experience in product marketing for APIs, integrations, platforms, or ecosystems.
Proven success launching technical products and driving adoption across multiple audiences including developers, IT professionals, and strategic partners.
Strong strategic thinking with a clear view on extensibility and platform growth.
Background in SaaS, B2B, or platform companies, with experience spanning product and GTM roles.
Exceptional communication and stakeholder management skills.
Ability to work autonomously as an individual contributor and influence laterally.

Nice to Have

Experience supporting partner co-marketing, integrations GTM, or developer enablement programs.

Qualifications

Experience in product marketing for APIs, integrations, platforms, or ecosystems
Success in launching technical products and driving adoption
Background in SaaS, B2B, or platform companies

Benefits & Perks

Equity packages
Health benefits plans to support wellbeing
401(k) retirement plan with company contribution
Inclusive parental leave policy
Annual Vibe & Thrive allowance for wellbeing and social connection
Flexible leave options
Opportunities to work in a flexible, global environment

Working at Canva

At Canva, we value fairness and strive to provide competitive, market-informed compensation while ensuring internal equity. We celebrate all skills and backgrounds, fostering an inclusive environment. Our culture emphasizes collaboration, impact, and innovation, with a focus on empowering our team to achieve big goals while maintaining moments of fun, connectivity, and personal growth.

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