SEO & Paid Search Specialist

About the Role

Key Responsibilities

• Implement comprehensive SEO strategies to drive organic traffic and improve search rankings for B&G websites
• Optimize site structure, metadata, headings, and content for search visibility
• Optimize on-page SEO by improving meta tags, headings, content, and internal linking for better visibility and ranking
• Manage SEO activities such as content strategy, link building, and keyword strategy to increase rankings on search networks and to enhance domain authority
• Perform regular SEO audits to identify and resolve issues that impact site performance, such as site speed, mobile optimization, and crawl errors
• Generate and present regular SEO reports with actionable insights and recommendations to improve outcomes and ROI
• Monitor, track, and analyze SEO performance using tools like Google Analytics, SEMrush, Screaming Frog, Bright Local, Google Tag Manager, and Google Search Console
• Conduct in-depth keyword research to identify high-value keywords and opportunities for content optimization
• Stay current with SEO trends and algorithm updates to ensure strategies are in line with industry best practices
• Perform keyword research and competitive analysis to identify strengths, weaknesses, and opportunities to outperform competitors in search rankings
• Optimize content marketing efforts by aligning content with SEO strategies and ensuring it is optimized for target keywords and search intent
• Plan, execute, and optimize paid search campaigns across key retailer platforms
• Manage budgets, bids, and targeting to maximize ROAS
• Monitor campaign performance, generate regular reports, and recommend campaign changes for optimization

Requirements

• Bachelor's degree in business, digital marketing, or a related field is preferred
• Experience with consumer-packaged goods preferred
• 3+ years of experience in Digital Merchandising within eCommerce preferred
• Strong SEO acumen and proficient in Excel
• Ability to work quickly and accurately in a fast-paced environment while handling many projects at once
• Proactive problem-solver who can identify and address root causes
• Manage tasks, hit deadlines, and communicate results with clarity
• Persuasive written and oral communicator
• Organized, detail-oriented, and results-focused
• Adaptable to change and self-motivated with an enthusiasm for learning
• Collaborative and team-oriented, comfortable with working across multiple functions

Nice to Have

• Experience with tools like SEMrush, Screaming Frog, Bright Local, Google Tag Manager, and Google Search Console

Qualifications

• Educational background in business, digital marketing, or related field (preferred)

Benefits & Perks

• Comprehensive, affordable health and wellness coverage for you and your family
• Paid time off (holidays, vacation, and sick days)
• Medical, prescription drugs, dental, and vision coverage
• Life, disability, and AD&D insurance
• 401(k) plan
• Flexible spending accounts
• Tuition reimbursement program
• Employee assistance programs
• Telemedicine
• Work-life balance
• Employee discounts
• Wellness program
• Paid parental leave