SEO Manager

Cengage Learning

Phoenix, AZ

Full Time

Senior

67k-84k

7 days ago

Job Description

About the Role

Cengage Group is a global education technology company serving millions of learners by providing affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. With a history spanning over 100 years, the company enables the power and joy of learning through trusted, engaging content and integrated digital platforms such as MindTap and Cengage Unlimited. The organization serves higher education, workforce skills, secondary education, English language teaching, and research markets worldwide, fostering innovation and inclusion in its workplace culture.

Key Responsibilities

Create and implement comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites
Work closely with go-to-market partners to align SEO strategies with business goals and objectives
Act as the main liaison with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals
Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions
Work with social and paid media teams to ensure cohesive marketing efforts
Work with web production owners to implement technical and content SEO strategies
Guide content teams with targeted keyword strategies, create keyword playbooks, and train teams on implementation
Identify and work with internal teams to resolve technical SEO issues to optimize website performance
Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities, and adjust strategies accordingly
Regularly meet and provide actionable recommendations and clear, concise reports to stakeholders on the status of SEO campaigns
Keep abreast of SEO trends and algorithm updates to maintain a competitive advantage
Be responsible for the work of the SEO Specialist

Requirements

Bachelor's degree in Marketing, Communications, Business, Decision Science, Information Technology or related field
5+ years of experience as an SEO lead in a fast-paced environment
In-depth knowledge and demonstrated proficiency with standard SEO tools (e.g., BrightEdge, Moz, Google Search Console, GA4)
Proficiency with Excel
Understanding of HTML, CSS, and JavaScript
Demonstrated ability to analyze large sets of data and use it to guide SEO strategy and decision-making
Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools
Ability to present data clearly and make recommendations aligned with stakeholder objectives
Knowledge of paid and social media marketing and its impact on SEO
Experience collaborating with external experts and vendors
Experience working with cross-functional teams and stakeholders across a large organization
Excellent verbal and written communication skills to explain complex SEO concepts

Nice to Have

Relevant SEO certifications (such as from Google, BrightEdge, etc.)
Knowledge of Google Ads
Agency experience

Qualifications

Educational background as specified in requirements

Benefits & Perks

Comprehensive and rewarding Total Rewards package
Salary range of $67,000.00 - $84,000.00 USD
Support and empower employees through various programs, benefits, and initiatives

Working at Cengage Learning

Our culture values inclusion, engagement, and discovery. We believe in the importance of creating an inclusive workplace that is essential to the success of our company and our learners. We recognize the value of diverse perspectives and strive to ensure employees of all backgrounds feel empowered to voice their ideas and bring their authentic selves to work. This is achieved through programs, benefits, and initiatives integrated into our daily work environment.

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