SEO Manager

About the Role

Key Responsibilities

• Conduct keyword research, competitive analysis, and detailed technical audits to identify optimization opportunities.
• Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Semrush, Moz, and Ahrefs.
• Implement on-page SEO strategies, including metadata optimization, internal linking, structured data, and URL structuring.
• Partner with content teams to integrate SEO best practices into editorial workflows, ensuring content aligns with E-E-A-T principles for improved search visibility and user trust.
• Identify and troubleshoot technical SEO issues, working with developers to implement necessary fixes.
• Collaborate with PR and outreach teams to secure high-quality, relevant backlinks and brand mentions through strategic campaigns that support SEO objectives.
• Track SEO trends and algorithm updates to ensure Ziff Davis Shopping remains ahead of the competition.
• Collaborate with cross-functional teams and effectively communicate SEO priorities to influence product, marketing, sales, and development roadmaps.
• Stay current with industry news, applying new learnings to continuously evolve the SEO approach.

Requirements

• 4+ years of experience in SEO with a proven track record of driving organic growth.
• Strong knowledge of SEO core elements, including on-page and off-page tactics.
• Experience working with CMS platforms and optimizing content for SEO.
• Proficiency in HTML, CSS, and other web technologies related to SEO implementation.
• Strong analytical skills with experience in reporting and presenting SEO data.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

Nice to Have

• Experience working with content management systems.
• Knowledge of E-E-A-T principles and technical SEO best practices.
• Familiarity with SEO tools such as Semrush, Moz, Ahrefs, Google Analytics, and Search Console.

Qualifications

• 4+ years of experience in SEO.

Benefits & Perks

• Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance.
• Flexible Vacation / Paid Time Off.
• Charitable Giving Programs that include Paid Time off to volunteer and donation match.
• Family Planning Programs like MAVEN Fertility Concierge.
• Pregnancy and Paid Parental Leave (up to 16 weeks).
• 401K savings plan with employer match.
• Employee stock purchase program (ESPP).
• Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions.
• Hybrid, Remote and Flexible work arrangements.
• Diverse and inclusive employee resource groups.