SEO Specialist II (Dealer.com)

About the Role

Key Responsibilities

• Communicate with clients via monthly calls to review website performance, on- and off-site optimizations, work completed, and proactive ongoing organic strategy.
• Collaborate with client and internal stakeholders on additional strategies to help the client achieve their goals, acting as a consultant for the client's online search presence.
• Act as SEO account manager, providing clients with process, operational, and technical expertise, and answering concerns via call or email.
• Complete search engine related requests such as market and competitive research, webpage optimization, Google Business Profile optimization, and analytics analysis on demand.
• Collaborate with internal teams (Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies.
• Improve client site performance and KPIs using white hat SEO tactics.
• Implement strategic content strategies based on site performance and dealer needs, optimizing custom pages and content.
• Analyze website performance metrics (organic visits, visitors, form submissions, conversion rate, bounce rate, keyword rankings) using Dealer.com's analytics platform.
• Create and present client-facing reports that articulate the value of the SEO program, including key metrics, strategies, challenges, opportunities, and work completed.
• Utilize third-party tools like Copyscape, Majestic SEO, SEMrush, Google Search Console, Google Trends, and Moz Pro to identify site opportunities.
• Troubleshoot negative trends in key performance indicators and search engine visibility, determining causes and taking corrective actions.
• Increase SEO knowledge through team knowledge share sessions, office hours, and continuing education.
• Proactively address implications of algorithm and search results page changes to clients.
• Provide advice, mentoring, and training for newer SEO team members.

Requirements

• High School Diploma/GED and 3 years' experience in a related field, or a different combination such as a degree/certification beyond HS and up to 1 year of experience, or 5 years' experience in a related field.
• Understanding of how search algorithms work.
• Knowledge of search engine optimization tactics.
• Strong customer service and client relationship skills.
• Ability to manage competing priorities.
• Working knowledge of Microsoft Office.
• Excellent written and verbal communication skills.
• Self-directed, driven, and enthusiastic attitude.
• Basic knowledge of HTML.
• Willingness to train in search engine optimization.

Nice to Have

• Demonstrable experience creating and executing SEO campaigns.
• Solid knowledge of website analytics tools like Google Analytics.
• Working knowledge of HTML, CSS, and broad website concepts.
• Previous client relationship and account management experience.
• Proficiency with Microsoft Office.

Qualifications

• High School Diploma/GED and 3 years' experience in a related field, or a degree/certification beyond HS with up to 1 year of experience, or 5 years' experience in a related field.

Benefits & Perks

• Minimum of sixteen hours of paid time off every month.
• Seven paid holidays throughout the year.
• Additional paid time off such as bereavement leave, voting leave, jury duty leave, volunteer time off, military leave, and parental leave.
• Health care insurance (medical, dental, vision).
• Retirement planning (401(k)).
• Paid days off including sick leave, parental leave, flexible vacation/wellness days, and PTO.