SEO/CRO Manager

Home Franchise Concepts

Flower Mound, TX

Full Time

Senior

76k-97k

about 2 months ago

Job Description

About the Role

The SEO/CRO Manager at Home Franchise Concepts will be responsible for developing and implementing strategies to increase website visibility, rankings, user experience, and conversion rates to drive lead and revenue growth. This role requires a data-driven, analytical individual with a strong consumer centric mindset who can effectively manage day-to-day SEO/CRO operations across multiple brands, while working closely with internal teams and external agencies. The company is a leading franchising system in the home improvement space, supporting well-rated brands across over 2,500 franchise territories, and is part of JM Family Enterprises.

Key Responsibilities

Implement and execute SEO strategies in partnership with SEO agencies.
Monitor and analyze website traffic, rankings, leads, and other relevant KPIs.
Manage the day-to-day activities of national and local SEO agencies.
Support with SEO budget management and forecasting.
Manage SEO priorities such as technical SEO audits, site maintenance, and link building, and maintain brand-specific roadmaps.
Collaborate with cross-functional teams and project manage website-related initiatives like content publishing and site redesigns.
Review and analyze SEO performance reports and insights, supporting SEO agency and internal teams in analyzing results.
Stay current with SEO trends and share knowledge internally.
Support CRO agency with implementing strategies and testing plans.
Manage the implementation of CRO testing and analysis.
Monitor CRO initiatives and their impact.
Support and provide input on CRO-focused website changes.
Collaborate with cross-functional teams on CRO integration.

Requirements

Bachelor's degree in marketing, business, or a related field.
4+ years of experience in successfully implementing national and local SEO campaigns.
Knowledge of search engine algorithms, ranking factors, and SEO best practices.
Experience working with content management systems, Google Analytics, and other SEO tools.
Experience optimizing on-and-off page SEO.
Working knowledge of HTML, CSS, Schema Markup, and Metadata.
Proficiency with Google Search Console and Google Analytics.
Knowledge of keyword research and data mining tools.
Strong analytical mindset and critical thinking skills.
Effective communication skills and ability to translate complex concepts into clear business outcomes.
Proactive attitude and ability to navigate ambiguity.

Nice to Have

Experience with holistic conversion rate metrics, including Net Promoter Score (NPS), customer satisfaction surveys, and site engagement scores.
Ability to conduct competitive analysis and develop actionable insights and recommendations.

Qualifications

Bachelor's degree in marketing, business, or a related field.

Benefits & Perks

Hybrid work model with in-office work on Tues/Wed/Thurs and remote work on Mon/Fri.
Reasonable accommodations for individuals with disabilities.

Working at Home Franchise Concepts

Home Franchise Concepts is committed to diversity and equal opportunity employment, fostering an inclusive environment where qualified candidates are recruited, hired, retained, and promoted without regard to age, race, religion, gender, sexual orientation, disability, or other protected characteristics. The company values proactive, analytical, and strategic individuals who can thrive in a dynamic, multi-brand environment.

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