SEO/CRO Manager (Flower Mound, TX Hybrid)

Home Franchise Concepts

Flower Mound, TX

Full Time

Senior

14 days ago

Job Description

About the Role

The SEO/CRO Manager will be responsible for developing and implementing strategies to increase website visibility, rankings, user experience, and conversion rates to drive lead and revenue growth. This role requires a data-driven, analytical individual with a strong consumer centric mindset who can effectively manage day-to-day SEO/CRO operations across multiple brands, while working closely with internal teams and external agencies. The position involves managing complex, multi-faceted SEO/CRO programs in a dynamic, multi-brand environment, with an emphasis on strategic thinking, organizational skills, and clear communication.

Key Responsibilities

Implement and execute SEO strategies in partnership with SEO agencies.
Monitor and analyze website traffic, rankings, leads, and other relevant KPIs.
Manage the day-to-day activities of national and local SEO agencies.
Support with SEO budget management and forecasting.
Manage SEO priorities such as technical SEO audits, site maintenance, and link building, and maintain brand-specific roadmaps.
Collaborate with cross-functional teams and project manage website-related initiatives as they relate to SEO, such as new content publishing and site redesigns.
Review and analyze SEO performance reports and insights, supporting SEO agency and internal teams in analyzing results.
Stay current with SEO trends and share knowledge internally.
Communicate SEO insights effectively with cross-functional teams and support presentations to large audiences.
Support CRO agency with implementing strategies and testing plans.
Manage the day-to-day activities of CRO agency and oversee CRO testing and analysis.
Monitor CRO initiatives and their impact, providing input on website changes related to CRO.
Collaborate with cross-functional teams on CRO integration.

Requirements

Bachelor's degree in marketing, business, or a related field.
4+ years of experience in successfully implementing national and local SEO campaigns.
Knowledge of search engine algorithms, ranking factors, and SEO best practices.
Experience working with content management systems, Google Analytics, and other SEO tools.
Experience optimizing on-and-off page SEO.
Working knowledge of HTML, CSS, Schema Markup, and Metadata.
Proficiency with Google Search Console and Google Analytics.
Knowledge of keyword research and data mining tools.

Nice to Have

Experience with holistic conversion rate metrics, including Net Promoter Score (NPS), customer satisfaction surveys, site engagement scores, and other KPIs.
Ability to conduct competitive analysis and develop actionable insights and recommendations.
Strong analytical mindset and critical thinking skills.
Systematic problem-solving approach and effective communication skills.
Ability to translate complex concepts into clear business outcomes.
Proactive attitude and ability to navigate ambiguity.
Excellent written and verbal communication skills.

Qualifications

Educational background in marketing, business, or related field.
Experience with national and local SEO campaigns.

Benefits & Perks

Hybrid work model with work from the office on Tuesday, Wednesday, Thursday, and from home on Monday and Friday.
Reasonable accommodations for individuals with disabilities.

Working at Home Franchise Concepts

Home Franchise Concepts is committed to diversity and equal opportunity employment. They value qualified candidates regardless of age, race, religion, gender, sexual orientation, gender identity, disability, national origin, marital status, or veteran status. The company emphasizes a supportive work environment with accommodations available for individuals with disabilities and promotes a culture of inclusivity and fairness.

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