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Shelter Solutions Home Improvement Product Marketing Leader

DuPont

Midland, MI
Full Time
Senior
about 1 month ago

Job Description

About the Role

The Shelter Solutions Home Improvement Product Marketing Leader at DuPont is responsible for leading the development and execution of product marketing strategies for the North American home improvement market. The role involves managing new product pipelines, conducting market research, refining product offerings based on end-user needs, and collaborating with cross-functional teams to bring products to market. The position supports brands such as Great Stuff™, Froth-Pak™, Styrofoam™, Tyvek®, and Corian® Design, serving retailers like The Home Depot, Lowe's, Menards, Ace Hardware, and Amazon.com, with the ultimate goal of enhancing product performance and customer value in the building shelter industry.

Key Responsibilities

  • Develop the Annual Product Marketing Plan aligned with the marketing strategy for the Home Improvement Business Segment.
  • Identify unmet end-user needs through market research and jobsite visits to inform product innovation.
  • Lead cross-functional teams on new product launches and commercialization, owning the go-to-market strategy and messaging.
  • Be the product expert for foam product lines, translating technical details into benefits for end users.
  • Manage existing products to ensure they meet their value proposition and update or improve them as needed.
  • Collaborate with Strategic Marketing, Product Management, and Technical teams to develop and manage the product pipeline.
  • Monitor and refine Voice of Customer (VOC) throughout the product development cycle.
  • Conduct market research, including qualitative and quantitative methods, to inform product applications and roadmaps.
  • Analyze industry trends and emerging dynamics to identify strategic opportunities.
  • Research competition and develop strategies to mitigate risks and leverage competitive advantages.
  • Support channel marketing with customer meetings, presentations, and line reviews.
  • Develop and oversee product training for internal teams, external customers, and end-users.

Requirements

  • Bachelor's degree in marketing, business, engineering, or science.
  • Minimum 7 years of cross-functional business experience leading results-oriented, multinational teams.
  • Strong analytical skills with the ability to synthesize quantitative and qualitative data.
  • Exceptional organizational and management skills, with attention to detail.
  • Willingness to travel 25-30% and spend time on active jobsites.

Nice to Have

  • Experience in construction, hardware, and retail home improvement.
  • Strong influencing skills and credibility with internal and external stakeholders.
  • High energy, perseverance, creativity, and curiosity.
  • Emotionally intelligent, coachable, and committed to continuous improvement.
  • Results-driven with the ability to develop goals and manage projects effectively.
  • Comfortable working within a flat organizational structure.
  • Excellent verbal and written communication skills with adaptable messaging.

Qualifications

  • Bachelor's degree in marketing, business, engineering, or science.
  • Minimum 7 years of relevant cross-functional experience.

Benefits & Perks

  • DuPont offers a comprehensive pay and benefits package.
  • Opportunities for professional growth and contribution to a global organization.

Working at DuPont

DuPont is committed to innovation, collaboration, and continuous improvement. The company values diversity, inclusion, and a results-oriented mindset, fostering a work environment that encourages learning, influence, and shared success.

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Job Details

Posted AtJul 30, 2025
Job CategoryProduct Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeOnsite
ExperienceSenior

Job Skills

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About DuPont

Website

dupont.com

Location

Midland, MI

Industry

Plastics Material and Resin Manufacturing

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