Shelter Solutions Home Improvement Product Marketing Leader

About the Role

Key Responsibilities

• Develop the Annual Product Marketing Plan aligned with the Marketing Strategy for the Home Improvement Business Segment, ensuring support for financial goals and long-term vision.
• Identify unmet end-user needs through market research and jobsite visits to inform product innovation and development, impacting features, user experience, naming, and packaging.
• Lead cross-functional teams on New Product Launches and Commercialization, owning the go-to-market strategy and ensuring messaging effectively communicates product features and benefits.
• Be the product expert for foam product lines, understanding applications and translating technical details into end-user benefits.
• Manage existing products to ensure they meet their value proposition post-launch and update or improve them as needed.
• Collaborate with Strategic Marketing, Product Management, and Technical teams to develop and manage the new product pipeline, utilizing innovation best practices.
• Monitor and refine Voice of Customer (VOC) throughout the product development cycle.
• Conduct end-user-based market research, including qualitative and quantitative methods, to build a clear application roadmap.
• Stay informed of industry trends and incorporate insights into successful product launches.
• Identify key market trends and emerging industry dynamics to define strategic opportunities.
• Determine value propositions for key end-use segments and refine Critical To Quality (CTQ) parameters for product development.
• Research competitors, assess competitive advantages and risks, forecast responses, and develop mitigation strategies.
• Support Channel Marketing with customer meetings, presentations, and line reviews.
• Develop and oversee product training for internal teams, external customers, and end-users.
• Demonstrate curiosity, challenge conventional thinking, and leverage both incremental and breakthrough innovation approaches.

Requirements

• Bachelor's degree in marketing, business, engineering, or science.
• Minimum 7 years of cross-functional business experience leading results-oriented, multinational teams in a fast-paced, global environment.
• Strong analytical skills with the ability to synthesize quantitative and qualitative data for complex business decisions.
• Exceptional organizational and management skills, with the ability to manage multiple projects and influence business decisions.
• Willingness to travel 25-30% and spend time on active jobsites.

Nice to Have

• Experience in construction, hardware, and retail home improvement.
• Strong influencing skills and credibility with internal and external stakeholders.
• High energy, perseverance, creativity, and curiosity.
• Emotional intelligence and a coachable attitude with a focus on continuous improvement.
• Results-driven with the ability to develop goals, prioritize, and manage resources effectively.
• Confidence and maturity to work within a flat organizational structure.
• Excellent verbal and written communication skills adaptable to diverse audiences.

Qualifications

• Educational background in marketing, business, engineering, or science.
• Proven experience in leading cross-functional teams in a global setting.

Benefits & Perks

• DuPont offers a comprehensive pay and benefits package.
• Opportunities to contribute to innovative and impactful projects.