Shelter Solutions Home Improvement Product Marketing Leader

About the Role

Key Responsibilities

• Responsible for developing the Annual Product Marketing Plan aligned with the Marketing Strategy for the Home Improvement Business Segment, supporting both short-term financial goals and long-term vision.
• Identify unmet end-user needs through market research and jobsite visits to inform product innovation and development, impacting features, user experience, naming, and packaging.
• Lead cross-functional teams on New Product Launches and Commercialization, owning the go-to-market strategy and ensuring messaging effectively communicates product features and benefits.
• Be the product expert for one and two-component foam product lines, translating technical details into benefits for end users.
• Manage existing products in the portfolio, ensuring they continue to meet their value proposition and updating or improving them as needed.
• Collaborate with Strategic Marketing, Product Management, and Technical teams to develop and manage the new product pipeline, utilizing innovation best practices.
• Monitor and refine Voice of Customer (VOC) throughout the product development cycle.
• Create and execute end-user-based market research, including qualitative and quantitative methods, to develop a clear application roadmap.
• Stay informed of industry trends and emerging dynamics to identify strategic opportunities and risks.
• Determine value propositions for key end-use segments and refine Critical To Quality (CTQ) parameters for product development.
• Research competitors and develop strategies to leverage competitive advantages and mitigate risks.
• Support Channel Marketing with customer meetings, presentations, and line reviews.
• Develop and oversee product training for internal teams, external customers, and end-users.

Requirements

• Bachelor's degree in marketing, business, engineering, or science.
• Minimum of 7 years of cross-functional business experience leading results-oriented, multinational teams in a fast-paced global environment.
• Strong analytical skills with the ability to synthesize quantitative and qualitative data for complex decision-making.
• Exceptional organizational and management skills, with the ability to manage multiple projects and influence business decisions.
• Willingness to travel 25-30% and spend time on active jobsites.

Nice to Have

• Experience in construction, hardware, and retail home improvement.
• Strong influencing skills and credibility with internal and external stakeholders.
• High energy, perseverance, creativity, and curiosity with a proven ability to build new initiatives.
• Emotional intelligence, coachability, and a focus on continuous improvement.
• Results-driven with the ability to develop ambitious goals and manage resources effectively.
• Confidence and maturity to work within a flat organizational structure, focusing on team success.
• Excellent verbal and written communication skills adaptable to diverse audiences.

Qualifications

• Educational background as specified in requirements.

Benefits & Perks

• Not explicitly specified in the description.