Shopper Insights Analyst Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Work with key stakeholders to identify key learning needs/gaps then frame, design, analyze studies with vendor partners to help teams understand the shopper's POV
• Influence brand decisions and help brands understand what is happening in the marketplace by creating insights through syndicated research/market data, (e.g. NielsenIQ, Circana POS; NielsenIQ, Circana, Numerator panel data) as well as primary / custom research (qualitative and quantitative studies) that drive understanding of 'why behind the what'
• Collect, clean, analyze, and present data that inform decision-making
• Conduct exploratory data analysis to identify patterns and trends
• Synthesize and analyze various data sources to create compelling business story using what/so what/now what framework
• Develop a deep understanding of category targets, category and retail landscape, and path to purchase behaviors
• Build strong relationships and collaboration with key stakeholders across sales, marketing, vendor partners, and broader consumer insights team
• Work with Managers to prioritize and deliver on key projects
• Manage projects within approved budget

Requirements

• B.A./B.S. in analytics, data science, marketing, economics, statistics, business administration or related discipline
• 3+ years of proven experience in data analysis, data science, or marketing research
• Proficiency in data visualization tools Tableau, or Power BI
• Knowledge of SQL and relational databases
• Experience in programming languages like Python or R
• Strong analytical, creative problem-solving and decision-making skills
• Strong interpersonal, collaboration, communication, and storytelling skills
• Business Problem Solving - Diagnosis and framing the problem, business knowledge and acumen, recommendation development
• Influence - Active listening, negotiation, persuasion, and courage
• Self-Development - Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)
• Insight Generation - Inductive reasoning, creativity, risk tolerance, and business judgement

Nice to Have

• Understanding of AI algorithms
• Strong experience in working with and leveraging syndicated market data and tools (e.g. Circana, NielsenIQ, Numerator, 84.51, Luminate)
• Consumer packaged goods industry experience
• Hands-on experience across an array of custom quantitative and qualitative research methodologies