Small and Medium Business Audience Marketing Manager

Job Description

About the Role

As a Small and Medium Business Audience Marketing Manager, you will partner with internal teams to increase the efficiency and effectiveness of marketing campaigns. You will collaborate with marketing, sales, data science, content, and analytics teams to develop strategies, create marketing materials, lead scaled marketing efforts, and design content. Grounded in data, you will drive analytical insights to evaluate campaign effectiveness and implement solutions independently.

Key Responsibilities

Assist in planning, executing, and scaling marketing campaigns to drive adoption of best practices among target audiences.
Build partnerships with internal and external stakeholders, including marketing, analytics, and content teams, to understand user needs and translate them into actionable solutions.
Facilitate regular cross-functional meetings to align on goals and track progress.
Design and implement test plans to measure the effectiveness of marketing campaigns and AI initiatives, providing insights to inform future optimization.
Support the creation of engaging learning experiences, such as workshops, training modules, and hands-on sessions, to promote the adoption and long-term utilization of AI technologies among stakeholders.
Execute change management plans to integrate AI technologies into workflows, fostering stakeholder engagement, developing targeted communication strategies, and delivering ongoing support to ensure lasting impact and seamless transitions.
Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution.

Requirements

3+ years of experience in marketing or related field.
BA or BS degree or equivalent work experience.
Additional 4+ years of experience in marketing or related field.
Experience partnering with and providing direction to cross-functional teams.
Experience with advertising goals, challenges, and needs.
Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.).
Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral.
Experience with online advertising industry and/or small and medium businesses.
Experience creating content for paid online media.
Experience copywriting for different online media.