Snr. Product Marketing Manager, Alexa+, Alexa Marketing

Amazon

Bellevue, WA

Full Time

Senior

129k-213k

about 1 month ago

Job Description

About the Role

The Senior Product Marketing Manager for Alexa+ at Amazon is responsible for developing and executing strategic marketing initiatives to drive adoption, awareness, and engagement of the Alexa+ experience. This role involves shaping customer perceptions, translating product capabilities into compelling messaging, and collaborating across teams to enhance user experience and growth within a dynamic, high-growth environment. The position sits within the Alexa Marketing team, which is dedicated to making Alexa an indispensable part of customers' lives through innovative marketing strategies.

Key Responsibilities

Develop and execute end-to-end marketing strategies to drive adoption of new Alexa+ features
Create compelling, targeted content for on-device marketing and multi-channel campaigns
Analyze product usage data and customer insights to refine strategies and enhance user experience
Collaborate with product and research teams to translate capabilities into customer-centric messaging
Optimize marketing capabilities through partnership with on-device martech teams
Measure, report, and present key adoption and engagement metrics to senior leadership
Implement and analyze A/B tests to continuously improve marketing effectiveness
Establish and share best practices for messaging and content distribution across teams
Balance strategic vision with hands-on execution in a fast-paced, cross-functional environment
Scale successful strategies and learnings across marketing and device partners
Work with partners across product, creative, channels, research, and BI to drive growth and engagement
Identify growth opportunities and lead cross-functional teams to deliver results
Craft narratives and design experiments to accelerate adoption of new capabilities
Continuously test, learn, and optimize marketing approaches

Requirements

Bachelor's degree in marketing, communications, business, or equivalent
6+ years of professional non-internship marketing experience
Experience building, executing, and scaling cross-functional marketing programs
Experience using data and metrics to drive improvements
Experience with customer segmentation, profiling, and targeting
Experience with A/B Testing or Multi-Variate Testing
Experience leading creative briefs and creative content development

Nice to Have

Experience leading go-to-market for consumer software or hardware product launches

Qualifications

Educational background with a Bachelor's degree in relevant fields

Benefits & Perks

Competitive salary ranging from $128,600 to $212,600 annually, depending on location and experience
Total compensation package including potential equity, sign-on payments, and other benefits
Medical, financial, and other benefits as part of Amazon's total compensation offering

Working at Amazon

Amazon promotes an inclusive culture that empowers employees to deliver the best results for customers. The environment encourages diversity, collaboration, and continuous learning, supporting employees with accommodations and adjustments during the application and onboarding process.

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