Social and Digital Media Specialist

About the Role

Key Responsibilities

• Collaborate closely with the Assistant Director of Social Media and the Multimedia Producer to align content with brand priorities, institutional strategy, and campaign messaging.
• Develop and execute engaging, high-quality multimedia content — including vertical video, event and campus photography, and graphics — for platforms such as Instagram, TikTok, LinkedIn, X, Facebook, YouTube, and YouTube Shorts.
• Assist with planning and managing the end-to-end video production process, including storyboarding, scripting, filming, interviewing, and editing.
• Translate strategic goals into compelling social content supporting enrollment marketing, alumni engagement, internal communications, and brand storytelling.
• Track evolving platform trends and assess their alignment with Bryant's brand, sharing insights to inform future content strategies.
• Maintain and organize digital assets on shared servers.
• Provide content creation support for university-wide events such as Commencement, admissions events, major speaker visits, and other milestones.
• Work with student content creators, providing direction and support for student-centered content.

Requirements

• Bachelor's degree and 1-3 years of experience producing high-quality multimedia content for digital platforms.
• Deep familiarity with social media platforms, best practices, and native editing tools.
• Proficiency in Adobe Creative Cloud tools, especially Premiere Pro and Photoshop, and Canva.
• Experience using professional camera equipment, audio recording devices, and smartphones for video production.
• Exceptional storytelling skills with an eye for visual narrative and audience engagement.
• Strong writing and editorial skills for captioning, scripting, and metadata creation.
• Ability to manage multiple deadlines in a fast-paced environment while remaining detail-oriented.
• Familiarity with social media management tools (e.g., Sprinklr) and platform-specific analytics dashboards.
• Knowledge of SEO principles and accessibility best practices in digital content.
• Experience working collaboratively with team members and internal stakeholders, as well as independently.
• Passion for innovation, audience engagement, and continuous learning in multimedia storytelling including new AI tools.

Nice to Have

• Experience creating content for institutional campaigns and university events.
• Familiarity with scripting and editing for short-form video content.
• Experience working with student content creators.

Qualifications

• Bachelor's degree in digital media, communications, marketing, or a related field.

Benefits & Perks

• Full-time position with estimated hours at 40 per week.
• Occasional work in evenings and/or weekends may be required.
• Travel may be required.