Social Channel & Creator Strategy Lead

About the Role

Key Responsibilities

• Build and continuously optimize the enterprise-level social channel strategy for our client’s consumer brands, providing a clear framework for teams to follow.
• Develop and implement social media strategies that align with business goals and product priorities.
• Define and evolve the strategic direction for our client’s consumer social channels (e.g., Instagram, TikTok, YouTube, X, LinkedIn).
• Establish and maintain scalable frameworks, playbooks, and best practices to enable consistent execution across teams and regions.
• Collaborate with social media, integrated marketing, creator partnerships, product marketing, and agencies to coordinate brand awareness and performance marketing efforts.
• Ensure alignment, knowledge sharing, and strategic cohesion across all consumer campaigns and initiatives.
• Monitor, analyze, and report on performance and optimization trends across platforms.
• Measure the success of social media campaigns and content using analytics tools (e.g., Sprinklr, native platform insights).
• Gather and synthesize complex data to identify actionable insights that inform strategy and content development.
• Evaluate why content performs or underperforms, and translate findings into strategic recommendations.
• Create and maintain regular performance reports and dashboards.
• Perform competitive analysis and identify key areas for improvement.
• Work with a multidisciplinary team to develop best practices for engaging content for organic and paid campaigns.
• Provide strategic input and suggestions to improve Microsoft's online presence based on data.
• Stay up-to-date with the latest social media content performance trends, tools, and best practices.
• Ensure all content aligns with Microsoft's brand voice, accessibility, and compliance standards.

Requirements

• 8+ years of experience in social media strategy, digital marketing, or brand communications.
• Proven ability to translate complex data into clear insights and strategic actions.
• Deep understanding of social platforms, content formats, and audience behaviors.
• Strong analytical skills and experience with social media measurement and reporting tools.
• Excellent communication and stakeholder management skills.
• Experience working in a global, matrixed organization is a plus.

Nice to Have

• Experience in consumer marketing or the tech industry.

Qualifications

• Relevant work experience in social media strategy, digital marketing, or brand communications.

Benefits & Perks

• Target hiring compensation range of $50 to $60 per hour.
• Compensation based on education, relevant work experience, relevant certifications, and location.