Social Content Lead
Better Collective Sweden
Job Description
About the Role
Better Collective, the vibrant hub of renowned sports brands like the Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to revolutionize the sports wagering, daily fantasy, and sports media experience for enthusiasts worldwide. As a leading iGaming media company, we are dedicated to fostering a transparent and secure sports betting environment through cutting-edge technologies, expert analysis from industry sports analysts, and the development of trusted media platforms. Whether you're a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is a thrilling opportunity. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren't your primary focus, you'll quickly discover that our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work. Join us and become part of an exciting journey!
Key Responsibilities
- Develop and execute a comprehensive content and social strategy aligned with community goals
- Lead calendar planning across channels (social, video, etc.)
- Oversee content ideation, production, and workflows from start to finish
- Manage and mentor content creators, editors, designers, and social managers
- Collaborate cross-functionally with product, data, partnerships, and marketing teams
- Lead development of high-quality video, graphic, and written content
- Own creative briefs, scriptwriting, and asset reviews for internal and external projects
- Ensure brand consistency and voice across all mediums and touchpoints
- Guide platform-specific strategies (X, Instagram, Threads, YouTube, TikTok, etc.)
- Stay ahead of trends to develop relevant and engaging formats
- Optimize posts for reach, engagement, and conversion
- Define success metrics and analyze performance to optimize content
- Use insights to inform future campaigns and growth opportunities
Requirements
- You're a creative and strategic Social Content Lead ready to own and drive our content strategy across all platforms
- Deep experience crafting narratives across formats and understanding platform-specific content nuances
- Strong storytelling, production, and strategic skills
- Ability to measure content performance and make data-driven decisions
- Thrives in fast-paced environments and can deliver tangible results
Working at Better Collective Sweden
Our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work.
Job Details
Job Skills
Key skills identified from this job posting
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About Better Collective Sweden
Website
bettercollective.com
Company Size
11-50 employees
Location
New York, NY
Industry
Television Broadcasting Stations
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