Social Growth Manager, AEO (Hybrid)

About the Role

Key Responsibilities

• Drive organic growth on multiple channels including LinkedIn, X, Reddit, G2, Capterra, tailoring content to each platform.
• Create compelling written and visual content independently, including posts, articles, and basic visuals in Figma or Canva.
• Use generative AI and n8n automations to draft, repurpose, and schedule content for peak performance.
• Schedule posts, monitor channels, engage promptly, and participate credibly in key subreddits.
• Keep G2/Capterra profiles up to date, encourage reviews, and turn feedback into new content ideas.
• Supply press releases and assets to media partners and influencers to amplify Telnyx news.
• Align social calendars with Product Marketing Managers (PMMs) launches, ensuring on-brand, timely promotional posts.
• Prioritize organic tactics; selectively boost top posts and track ROI on a modest paid budget.
• Track KPIs in GA4 and platform dashboards, report monthly, and A/B test to improve results.
• Structure content for AI discovery with clear Q&A formats and schema-friendly snippets.
• Coordinate with design, dev, sales, and support teams; share plans and performance updates.
• Monitor platform changes, experiment with new formats/tools, and keep strategy cutting-edge.

Requirements

• 3-5+ years of experience in content marketing, social media management, or digital marketing, with a track record of growing online audiences or communities.
• Excellent writing and storytelling skills, with the ability to craft compelling copy tailored to different platforms.
• Proficiency with basic graphic design tools such as Figma and Canva, with an eye for good design and branding.
• In-depth knowledge of major social networks (LinkedIn, Twitter, Reddit) including their features, algorithms, and analytics dashboards.
• Comfort with AI-driven content tools and marketing automation, including generative AI (e.g., ChatGPT) and automation tools like n8n.
• Hands-on experience with analytics tools such as GA4, social media insights, and BI dashboards; ability to analyze metrics and derive insights.
• Solid understanding of SEO fundamentals and enthusiasm for Answer Engine Optimization (AEO).
• Strong organizational skills to manage content calendars and multiple campaigns, with experience using project management tools.
• Excellent communication and interpersonal skills for cross-functional collaboration and presenting results.
• Creative thinker with initiative, proactive attitude, and ability to generate fresh content ideas.
• Bachelor's degree in Marketing, Communications, Journalism, or related field preferred, or equivalent work experience. Ongoing coursework or certifications in digital marketing or social media are a plus.

Nice to Have

• Experience with simple video editing or creating short video clips for social media.
• Experience with social listening or CRM integration tools.
• Experience with Adobe Creative Suite (Photoshop/Illustrator) for advanced image editing.
• Familiarity with additional automation tools and new AI content generation or analysis tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field (preferred)
• Equivalent work experience accepted

Benefits & Perks

• Salary range of $75,000 - $90,000
• Share options
• 401(k) with 4% company match (eligible after 3 months)
• Healthcare & Dental coverage (company covers 50%)
• Flexible Paid Time Off (Flex PTO)
• Work arrangement: Hybrid in Castle Rock, CO, with in-office and remote days